As one of the fastest growing platforms, mobile marketing has become a must have for companies looking to grow. When designing your mobile site there are certain features you need to keep in mind to have the most success. We’ve put together the top 10 features of a mobile website you’ll need to include on your checklist.

1. Easy access to your contact information

When planning out your mobile site, create an easy path for the user to find your contact information. You’ll have more success if the user is able to click directly on your contact information from their device.

2. Zoom/Move product images

Mobile device screens are much smaller than a desktop, so you need to make sure the user can enlarge all your product images. If they cannot clearly view your product they will simply move on.

3. Optimized for users

With mobile devices growing at a tremendous rate it is important that you optimize your mobile site as much as you do your desktop site. Make sure the speed, images and content are all optimized for best results and user experience.

4. Make your site legible

Remember that mobile screens are smaller and devices aren’t compatible with all media formats like flash. Keep your content simple and enlarge links so they are easily click-able.

5. Keep your mobile site connected with your desktop

When designing your mobile site make sure it correlates with your desktop site and translates seamlessly.

6. App-like experience

Apps are extremely popular and people just seem to like using them. One of the best ways to design your mobile site is to try to create an app like feel.

7. Map & directions

Along with your contact information you need to include a map or directions. This can easily be done with Google maps integration. This gives the user an opportunity to get directions to the business from their current location via GPS.

8. Location Awareness

This element can really improve a user’s experience. Mobile gives you the ability to send relevant content specific to user’s surroundings using Geo-location API technology.

9. Social Media integration

Social media is one of the top mobile activities by users and integrating it into your mobile site can help you engage with your audience and increase the time they spend with your brand.

10. Multi-language support

Although it isn’t a must have for all companies, it is becoming more and more important to include a multi-language feature for your mobile site. Mobile pages can be built in any language supported by popular browsers.


About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.