56% of engineers are in the second or third stage of the buying cycle before they make contact with a vendor, so they rely on digital resources.

Uncategorized🕑 Reading Time: 0 Minutes
What Internal Champions Actually Need to Succeed

This article is part of our series on Multi-Stakeholder Buying in EdTech Under EdTech Buyer Psychology & Decision-Making in our EdTech Knowledge Hub Belief doesn’t win EdTech deals – protection […]

Why Consensus Matters More Than ROI in Education

This article is part of our series on Multi-Stakeholder Buying in EdTech Under EdTech Buyer Psychology & Decision-Making in our EdTech Knowledge Hub In education, agreement keeps people safe while […]