"Andy hit it on the head.
Everything is about your prospect or customer. And the only way to grow is to build around them."
Ed Rozak, infinIT
If your teams aren’t building from the buyer’s perspective, they’re building blind.
This is the fix.
The Truth Most Companies Ignore
Your buyer is not who you think they are.
And that misunderstanding? It’s costing you conversions, momentum, and market share.
This book reveals the invisible misalignment holding back your product, your marketing, and your sales—and gives you a system to fix it.
Who This Book Is For
Founders, CMOs, CROs, and product leaders tired of guesswork
- If you’ve ever launched a campaign that flopped...
- Rolled out features no one used...
- Or watched deals stall for reasons no one could explain...
This book is your turning point.
What You’ll Learn
How to move your company from Inside-Out Operator to Market-Synced Organization
- Diagnose where you are in the Buyer-Centric Maturity Curve
- Shift from reaction to strategy—starting with buyer insight
- Equip every team to act through the buyer’s lens
- Replace silos with systems that reinforce alignment
- Scale a culture where growth comes from being buyer-synced—not louder or luckier
The goal isn’t just to understand your buyer.
It’s to embed that understanding into your organization’s mindset, motion, and mechanisms.
I need to read the book
A deep exploration and manual for leading a buyer-aligned transformation.
I want to know where I stand
Have our team work with you to assess your buyer-centricity.
I want to learn it directly
Our masterclass trains you on our buyer-centric framework..