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Written by

Andy Halko Founder and CEO of Insivia, creator of BuyerTwin, and author of The Omniscient Buyer

For more than 22 years, Andy has helped software and technology companies understand complex B2B buyers and turn that insight into positioning, digital experiences, and go-to-market strategy.

His work centers on the psychology behind decisions: what buyers trust, fear, believe, and ignore. He writes, speaks, and builds tools that help organizations step into the buyer’s world and build from that perspective outward.

Last updated May 18, 2026

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AI Sales Training & Workshops

We equip sales teams to use AI to build trust, navigate modern buying behavior, and close with conviction.

AI Sales Roadmap & Strategy

Move beyond experimentation and create a clear blueprint for AI adoption, integration, and measurable impact.

Interactive Sales Experiences

We help sales teams design interactive, psychology-driven sales experiences that guide buyers to clarity, confidence, and commitment.

Answer Engine Optimization for Sales

We help sales teams understand that new layer of evaluation and shape the story AI tells in return.

Sales AI Implementation

We create AI impact in how reps prepare, engage, follow up, coach, inspect deals, and move opportunities forward.