With search engine optimization (SEO) continuing to be a large part of online marketing, you need to make sure that you’re making the right adjustments to optimize your site. There are many people who think they are doing everything right, but are actually making fundamental mistakes. Here are 5 Do’s and Don’ts that you need to be aware of going into 2013.

Top 5 Do’s of SEO

  • Target the most relevant keywords- Make sure you are writing about something people actually care about and use words and phrases people use.
  • Keep creative titles- You should try to use titles and subtitles that will catch a reader’s attention and draw them into the rest of your content.
  • Don’t focus only on Google- Google isn’t the only search engine that you should be focusing on. Make sure to run your analytics across multiple search browsers and make adjustments accordingly.
  • Create great content that is well optimized- When writing content, you need to place keywords in the titles and subtitles to make it scannable for a reader and by search engines. This will help give them a chance to quickly find out if they have found what they are looking for and if they want to continue reading.
  • Update your content frequently- New content is loved by search engines and is also great for your readers. It will make sure that you are up to date and help increase your return traffic from visitors.

Top 5 Don’ts of SEO

  • Don’t wait too long to implement SEO- Putting off your optimization strategy can only hurt you with missed opportunities and lack of online presence.
  • Don’t make your web site uncrawlable- Make sure you have a site map on your site. Without one search engine spiders can’t index your pages and rank their importance.
  • Don’t target overly general keywords- Make sure you use specific words that people will be using to find what they want. This will also help cut down on your bounce rate and decrease the chances of high competition for a keyword.
  • Don’t flood your content with keywords- One of the biggest mistakes people make is placing every single keyword within their content. Search engines don’t like this and your visitors won’t like reading it either. Place your words logically throughout your site for it to be effective.
  • Don’t have the same title element on every page- Create appropriate title tags and descriptions for each individual page so that it is easier for search engine spiders to understand your sites hierarchy.