When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success – that’s where KPIs come in. Today, Nina talks about what a KPI is and how to determine what they should be.

This month at Insivia we’re talking all about strategic planning, and one of the most important things you need to consider when putting together your marketing plan for 2014, is creating KPIs. That stands for Key Performance Indicators, and that’s pretty much just determining how you’re going to measure how successful your marketing efforts are in 2014.

So there are a few things you need to consider when you’re determining what these KPIs are going to be. First, you want to think about what your individual marketing goals are – so ask yourself questions like “where is my business today?” “Where do I want to be?” and “How am I going to get there?”

Once you’ve determined your goals and your tactics, then you can start implementing those KPIs, and what that really means is finding the best way to measure your success with those individual tactics. So that could be a lot of different things depending on what you’ve chosen. That could be ROI, the number of unique visitors to your website, cost per lead, really any number of things depending on the tactics you’ve chosen.

So when you’re determining your KPIs, which you need to do for your marketing plan, first determine your goals, your tactics, then find the best way to measure your success in 2014.


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