Why is Contrast Ratio Important?

January 25, 2013

Do you have a low contrast ratio? Today Colin lets you know what that could mean for your audience.

Video Transcription

One important factor on any website is contrast ratio. Contrast ration is basically the difference between the lighter colors and the darker colors on your website. If you have two colors that are too close together, like a light grey and slightly lighter grey, you won’t be able to read the content that’s there. This is especially important now that we’re having a generation of seniors get on the Internet. More people with visibility problems means a higher contrast ratio will let you target a wider audience.

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.