Colin gives a few tips for when you start to upload your video content.

Video transcription

Video content is an increasingly important medium in engaging your customers. With better and more affordable hardware and software there are great expectations for quality video content. In terms of hosting, YouTube and Vimeo are what I typically would recommend. They’re the two biggest players in the industry and they’re going to deliver better delivery speeds, more reliability and more options than hosting it yourself or using a smaller provider.

YouTube has ties with Google so you’re more likely to deliver customers to your content. Vimeo can provide a more striped down approach using more options and you can end up with a more professional look and feel. Be sure to add quality titles, a good description with an information link and always try and provide a subtle or direct action for your user to take with the video.

Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.