When you do a search for, say, “Cleveland marketing,” you’ll get two types of results: organic listings and paid listings. These listings are based on your SEO and PPC campaigns.

SEO is all about boosting your site’s rank in organic searches. PPC campaigns are paid listings. The two columns populate using the same search terms, but they are not related.

SEO boosts your organic listings, PPC boosts your paid listings.
SEO boosts your organic listings, PPC boosts your paid listings.

For your PPC and SEO campaigns, you’ll want to focus on those search terms and making sure they work. However, a great PPC campaign will not affect your organic search listing. So, if you’re tweaking your keywords in your PPC campaign, make sure you do so with your SEO and vice-versa.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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