The question comes down to whether you want to scream at your customer to make them want to buy your product or you want to create a pleasant introduction inviting them to try your product. It’s the reality that you can really say more with less.

When you’re thinking about package design, remember that the efforts you put into the quality of your product are for naught if potential buyers never pick it up.  The presentation of your product is the single element that can either attract the masses to your product or chase them away.

Consider the effort you put into the construction of a brick and mortar store. Curb appeal is crucial to attract the consumer to stop and come inside. The same goes one step further for the product package. The design can convey the message and branding of your company carried out through your product.

So, make sure you do your product justice when it comes time to think about packaging, and give your customers something memorable.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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