Package Design Plays in the Sales Success of a Product

April 3, 2009

The question comes down to whether you want to scream at your customer to make them want to buy your product or you want to create a pleasant introduction inviting them to try your product. It’s the reality that you can really say more with less.

When you’re thinking about package design, remember that the efforts you put into the quality of your product are for naught if potential buyers never pick it up.  The presentation of your product is the single element that can either attract the masses to your product or chase them away.

Consider the effort you put into the construction of a brick and mortar store. Curb appeal is crucial to attract the consumer to stop and come inside. The same goes one step further for the product package. The design can convey the message and branding of your company carried out through your product.

So, make sure you do your product justice when it comes time to think about packaging, and give your customers something memorable.

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.