Chad explains the difference between Serif & Sans Serif fonts.

Video Transcription

Here’s a quick little typography lesson for the non-designers out there. You can easily organize most fonts into two different versions, the serif and sans serif. Serif has a little foot that can be found on the strokes of many letters. They tend to be a little more ornate and professional appearance, where sans serif, which obviously doesn’t, are a little bit more fun, a little bit more hip and young. There are ones like Myriad Pro, or Arial, or Helvetica. You can really alter how others perceive your brand by using the appropriate versions.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.