Chad explains the difference between Serif & Sans Serif fonts.
Here’s a quick little typography lesson for the non-designers out there. You can easily organize most fonts into two different versions, the serif and sans serif. Serif has a little foot that can be found on the strokes of many letters. They tend to be a little more ornate and professional appearance, where sans serif, which obviously doesn’t, are a little bit more fun, a little bit more hip and young. There are ones like Myriad Pro, or Arial, or Helvetica. You can really alter how others perceive your brand by using the appropriate versions.