As 2013 draws to a close and you begin to plan your marketing for 2014, it’s important to try and anticipate some of the big trends for next year and incorporate them into your plan. Here’s a look at 5 trends that you should definitely consider for your marketing efforts in 2014.

1. Google+ & SlideShare Will Become Big Players
2013 was the year B2B marketers took advantage of social media and began promoting their content. Google+ is now the second largest social network with over 359 million monthly users, which is why for 2014 B2B marketers are expected to take that to the next level and use Google+ and SlideShare as daily tools for content dissemination and social sharing.

2. Location-based Content Marketing
This mobile technology already exists, but you should expect 2014 to be the year tech-savvy businesses will capitalize on location-based marketing. For those that might not be familiar with this form of marketing, location-based marketing allows you to deliver multi-media directly to the user of a mobile device dependent upon their location via GPS technology. This is a growing trend due to the fact that 91% of adults have their mobile phones within arms reach 24/7.

3. Content Marketing
Yes, content. The importance of content isn’t changing and will be bigger than ever in 2014. According to Social Media B2B, companies that blog generate 67% more leads per month than those who don’t. Expect it to continue to be the most effective way of establishing authority and gaining trust with your customers. You’ll need to make sure you have a solid content marketing strategy that will ensure that you are continually creating valuable content through a variety of channels.

4. Social Media Diversity
93% of marketers already say they use social media for business, but over the past year we have seen new social media networks like Pinterest and Instagram surge in popularity and become a part of everyday life. For 2014 it will be essential for businesses to explore and establish their brands on multiple networks in order to stay in contention for their customers attention and business.

5. Pictures, Pictures and More Pictures
Instagram & Pinterest proved that an image can be a powerful thing and in 2014 that trend will be even more apparent. With articles that include an image seeing 94% more views, including a picture in a post can greatly increase the chances of it gaining attention. Not only is an image good for grabbing attention, it’s also a great way to give your SEO a boost by using relevant alt and meta tags with each image.


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Check out 5 More Digital Marketing Trends for 2014.

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.