Patrick talks about how you can use landing pages to your advantage.

Video Transcription

A landing page can be used in a number of ways and one of the most important ways is to direct targeted audience right to your site. If you’re introducing a new product or rolling out a new service that your audience is going to find very valuable, then you can create a landing page that is going to be specific for that service or for that product using key words that are related to that specific piece. That will then drive the traffic that really wants to learn more about it right to your site.

Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.