In this Insivia insight, Patrick talks about some of the benefits of having an effective product configurator or filter. Time and time again, these tools have shown their value. They allow customers to play around and tinker with your products online. Studies have shown that when people engage with products, they are more likely to buy, and this is especially true in a digital environment. So if you like it when people click that “buy now” or “checkout” button, it might be time to revaluate just how effective your user interface is.
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