product tours

How to Use a Product Tour to Highlight Your Software

Article in Web & eCommerce

If a consumer doesn’t understand what a product does and how it benefits them, they are not going to buy it. This simple truism can cause a lot of headaches for software companies: software, in particular, is a product that is often complex or has a bit of a learning curve for the average person […]

Product Tours & Your Sales Cycle

Article in Conversion Optimization

In this video, Andy talks about how important it can be for software companies to incorporate product tours into their sales cycle.   Check out Andy’s first video on explainer videos here. Check out Andy’s third video on demos here.