Content Marketing Articles & Insights

Patrick talks about improving engagement and increasing comments on your blog. Video Transcription Hey, everybody! Let’s talk about engagement and, more specifically, getting more comments on your blog and on your articles. Here are a few things you can do starting today and actually increase the amount of article comments every time you post on […]

Today Andy talks about a great way to improve your email marketing efforts with a simple test. Video Transcription Hey, everybody! If you’re doing email marketing campaigns, I want you to try something different. Go in and test different types of email content. One thing you see in a typical newsletter is longer emails that […]

With search engine optimization (SEO) continuing to be a large part of online marketing, you need to make sure that you’re making the right adjustments to optimize your site. There are many people who think they are doing everything right, but are actually making fundamental mistakes. Here are 5 Do’s and Don’ts that you need […]

Should you be creating content or curating it? Andy lets you know which one you should be focusing on. Video Transcription Should you do content curation or content creation? Well the difference is that content creation is when you are creating your own content. You’re writing articles, you’re creating videos, you’re designing infographics, whatever those […]

When creating content for your site whether it be a blog or a website, you should consider creating video posts. Videos can help with the effectiveness of your content in multiple ways. Here are the Top 10 reasons you should be using video in your posts. 1. 700 YouTube videos are shared on Twitter every […]

When you’re trying to rank high in search engine results, you need to make sure you’re selecting appropriate keywords. You can go about doing this in a few ways, here are some tips when making your selection: Find words with balance����������� When looking for keywords you need to find a good balance between searches and […]

Andy gives his reasoning on why you should consider using video. Video transcription So why is video a good tactic for your marketing? Well there’s a couple reasons. The first is that you can really create a personal connection with your audience. Having yourself on video and talking to someone is a great way to […]

Andy discusses how often you should be updating content and how to keep it valuable to your audience. Video Transcription So, how often should you update the content on your website? Well, really, it should be as often as possible, but only as long as it’s valuable to your audience. The one thing that I […]

When planning a post you should consider the benefits of including a picture. With social media being a part of our everyday lives, you need to be able to make your marketing the most effective as possible and sometimes that means being visually appealing. Here are the top 10 reasons you should consider including images […]

Patrick lets you know if your company should be using a blog. Video Transcription Something that we’re asked about quit frequently is if my company should be using a blog? And I do think that it is important for your company to use a blog or a resource library or a news update section or […]

Andy talks about how you can use split-testing to optimize your email marketing campaign. Video Transcription Alright, so I want to talk about split testing for email. Basically what you want to do when your sending out any email marketing campaign you can break it up into different segmented lists. So you break your thousand […]

Patrick gives you some pointers for making an online video. Video Transcription When you’re developing your strategy for video on the web you have to remember that the audience’s attention span is typically quite low. That answer really does depend but here are a couple things to keep in mind. Get to your point pretty […]

It’s been enough time now that mobile-oriented websites are not only a great way to connect with consumers on the go but they’re also a vital part of any business’ marketing plan. These sites allow individuals to connect with a company no matter where they are and to take advantage of the services the business […]

We know that content writing is one of the most difficult parts of a new website initiative. Maintaining that content is even harder. Consider content strategy as part of your website plan and overall marketing strategy. Think about those brochures you got printed four years ago. Did you rebrand? Offer new services? Create a landing […]

Andy lets you know what your business should be thinking about most when looking at marketing solutions. Video Transcription When you’re looking at marketing solutions there’s a lot to look at, but one of the most important pieces is return on investment (ROI), and looking at that through agility and optimization. What you want to […]

A call to action is when you request a site visitor to perform some act or action like signing up for a newsletter or filling out a questionnaire. When placing these requests within your site, it is always important to consider what and how many there should be. Many sites get bogged down with too […]

I remember being in the computer lab in grad school when my friend Sue said, “I think I’m going to get an iPod.” I thought, “Why the heck would you want an iPod?” Then six months passed, and I couldn’t remember what it was like to not have an iPod. It was interesting: at first, a lot […]

Before my career turned to design and development, I nurtured my right brain far more than my left by constantly writing poetry. I love writing; more than that, I love metaphor and rhythm and clever twists of phrase and even corny-uncle puns. That’s why it’s important for me to find the right balance between findable […]

The quality of the content you put online has a large impact on the branding of your company. Now more than ever, a company’s “voice” interacts with the public the most online, whether it be through the actual company website or social media outlets. The quality of this voice directly impacts how the public views […]

It goes without saying that almost every aspect of marketing yourself has changed now that social media has highjacked how we communicate and interact with one another. While the average American consumer has the ability to skip over traditional advertisements, opting to turn on their iPods during radio ads and fast-forward through commercials while watching […]

A Business/Customer relationship is identical to the rest of the relationships in your life when it comes to communication. If my girlfriend and I didn’t listen to each other, she would have moved on to some other stud by now. If I don’t pay attention to my dog when he wants to go out, he […]