Content Marketing

Why You Should Use Image Optimization

Article

An important part of both your search engine optimization (SEO) and visitor satisfaction is optimizing your images. Images that aren’t optimized can affect your site’s load time, as well as your ranking in search engine results. Optimizing for Load Time It’s no secret that a web page with a lot of images, including gifs, often […]

Creating Content on a Budget

Article in Agile Marketing

I’m sure you’ve heard the news- content marketing is key. Content marketing is the term for using original content to attract people to visit your website or buy your product. If you want to be heard, you have to say goodbye to traditional advertising and say hello to producing content that will draw people to […]

9 Great Content Ideas for Law Firms

Article in Agile Marketing

In order to attract clients, your website’s content needs to be more than an explanation of who you are and what you do. You need content that will entice people to visit your website instead of another firm’s. Utilize these ten suggestions to increase your traffic, but remember that the strategy of an inch wide […]

7 Free Tools to Improve Your SEO

Article in Agile Marketing

Taking on a Search Engine Optimization (SEO) campaign can be daunting at times, so to help out with your efforts we’ve found 7 free tools that can help get you started. Google Analytics Google Analytics is a free service that allows you to run analytics any website you own. Google Analytics tells you how people […]

6 Things to Avoid On a Law Firm Website

Article in Web & eCommerce

1. Packing the Homepage With Too Much Information Be informative, yet concise. A common mistake with many websites- and legal sites in particular- is when too much content gets stuffed into the homepage. Take the time to think through your site map (the core structure of your website pages and pathways) before you build anything. […]

How to Find Relevant Content for Law Firm Marketing & Sales

Article

It’s important to know what kind of content you should be sharing on your law firm’s website. Having the right content people are looking for can help position your firm as a key resource for existing and potential clients. Insivia’s Patrick Zangardi explains some ways your company can achieve success.