Content Marketing Insights
Why You Should Use Image Optimization
An important part of both your search engine optimization (SEO) and visitor satisfaction is optimizing your images. Images that aren’t optimized can affect your site’s load time, as well as your ranking in search engine results. Optimizing for Load Time It’s no secret that a web page with a lot of images, including gifs, often […]
Creating Content on a Budget
I’m sure you’ve heard the news- content marketing is key. Content marketing is the term for using original content to attract people to visit your website or buy your product. If you want to be heard, you have to say goodbye to traditional advertising and say hello to producing content that will draw people to […]
9 Great Content Ideas for Law Firms
In order to attract clients, your website’s content needs to be more than an explanation of who you are and what you do. You need content that will entice people to visit your website instead of another firm’s. Utilize these ten suggestions to increase your traffic, but remember that the strategy of an inch wide […]
7 Free Tools to Improve Your SEO
Taking on a Search Engine Optimization (SEO) campaign can be daunting at times, so to help out with your efforts we’ve found 7 free tools that can help get you started. Google Analytics Google Analytics is a free service that allows you to run analytics any website you own. Google Analytics tells you how people […]
6 Things to Avoid On a Law Firm Website
1. Packing the Homepage With Too Much Information Be informative, yet concise. A common mistake with many websites- and legal sites in particular- is when too much content gets stuffed into the homepage. Take the time to think through your site map (the core structure of your website pages and pathways) before you build anything. […]
What Our Law Firms Website Does for Us: Showcasing Our Work – McMahon DeGulis LLP
Guest Blog Contributor: Meg Sattler – McMahon DeGulis LLP
5 Best Practices for Law Firm Websites
Is your law firm’s website doing it right?
Law Firm Marketing – Getting People to Share Your Articles
Be seen. Get heard.
How to Find Relevant Content for Law Firm Marketing & Sales
It’s important to know what kind of content you should be sharing on your law firm’s website. Having the right content people are looking for can help position your firm as a key resource for existing and potential clients. Insivia’s Patrick Zangardi explains some ways your company can achieve success.
Take AIM: Why a Strategic Approach to Marketing is Best
The most successful marketing campaigns are executed with a clear vision and goal.