Architects, Construction & Engineers Must Have A Great Website Portfolio
If you have a construction or architecture firm, it’s important to showcase your work on your website. It should be easy to use and easy to sort, so prospects can find exactly what they want. Provide testimonial videos, different angles of the work, and quick stats to provide validation.
Leveraging Content Marketing & Expertise for CRE + A/E/C Firms
Leverage the expertise of your team members to build your brand. By writing blogs, posting on social media, and having content on your website that is written by your experts, you will pique people’s interest and bring in new leads.
Utilizing Imagery & Video on Commercial Real Estate Websites
Visuals showcase everything that you’ve done. This creates great validation for your prospects. Visuals are changing, and drones and 3D tours are becoming the new way to really get people excited about your properties.
Creating Microsites for CRE Firms
Learn more about how microsites can help your construction or architecture firm by describing your value propositions, showcasing work you’ve done, talking about your processes, or introducing your team. Register for Our Webinar Want to learn more about branding and driving traffic to your mixed-use properties and shopping centers? Register for our webinar today.
How to Leverage Your Sustainability Efforts for Your Property’s Brand
Environmental sustainability has increasingly become a selling point among consumers. As a result, companies in countless industries have seen wisdom in “going green.” For many business owners, sustainable practices can help them sleep better while also being economically advantageous. Sustainable initiatives don’t have to increase costs; in fact, in both the short- and long-term, they […]
The Social Side of Commercial Real Estate
There’s no doubt that social media has had a tremendous impact on our lives. We’re constantly posting, updating, liking, sharing, or scrolling through our news feeds. While “social” may imply “personal,” we’ve all come to expect that social media is so much more than what is going on in our daily lives. It’s become a […]
How Technology Is Impacting Mixed Use Properties—and What You Can Do About It
No one can deny the impact that technology has on our lives. (You’d have to be living under a rock to do so!) It affects nearly every aspect of our daily life, from the most insignificant detail (like using a smartphone instead of an alarm clock) to the most dramatic (like staying at home and […]
Why Your Property’s Brand Needs Authentic Imagery
“I know it when I see it,” a Supreme Court Justice famously said in the 1964 court case involving the threshold for obscenity. The same can be said of stock photography: it can be hard to define, but you know it when you see it. It usually includes elements like cheesy imagery, bad graphics, unnatural […]