A/B Testing

Simplicity: The Key to Website Conversions

Article in Conversion Optimization

No matter what kind of industry or business you may be in, your website has one goal: To make the customer’s experience seamless so they continue coming back for more. But with today’s growing technology, it’s easy to get caught up in the excitement of it all. It’s tempting to want to add every possible feature, […]

Why A/B Testing Is a Must

Article in Conversion Optimization

Picture this: You head into a clothing retailer to buy a new shirt. While the store has a bunch of different styles, they only have one color – blue. The retailer has assumed that everyone likes the color blue, so that’s the only option they provide. Since you weren’t exclusively looking for a blue shirt, and […]

Why Should I Employ A/B Testing On My Website?

Article in Conversion Optimization

  In this Insivia Insight, we talk about the process of A/B testing and how it can be used to increase conversions on your website. A/B testing is a surefire way to identify strengths and weaknesses in your digital marketing strategy. In a nutshell, A/B testing is a process used to determine optimal design, content, or […]