The most comprehensive marketing automation software platform in the industry today.

 Features

Find the ROI in your campaigns

As marketing accountability becomes increasingly important for companies, CMO’s and marketing leaders are collaborating with sales management to build a direct line of sight from campaign responses to opportunity closure. Salesfusion facilitates this critical business process by tying the leads generated from campaigns right into your CRM opportunity management system – simplifying and enabling ROI calculations.

Creating a real connection between marketing and revenue

Salesfusion facilitates the creation of marketing campaigns with associated lead, campaign, media and channel sources that are directly connected to the campaign and opportunity tables inside of the CRM system. Because of the bi-directional sync of information between our sales lead, opportunity, and campaign tables and the corresponding tables in CRM, we have a direct line of sight into opportunity forecast data. As such, it is easy to track the flow of leads as they move from the point of capture in marketing to various stages of opportunity forecast in CRM.

Email Personalization

  • Personalize on all database fields that exist in the lead & contact tables
  • RSS feed
  • Subscription management
  • Preference management
  • CRM data integration
  • Personalize from sales personnel
  • Link to personalized response pages
  • Add social connections

Lead Capture

  • Personalize on all database fields that exist in the lead & contact tables
  • RSS feed
  • Subscription management
  • Preference management
  • CRM data integration
  • Personalize from sales personnel
  • Link to personalized response pages
  • Add social connections

Web Tracking

  • Capture known, anonymous, and corporate visitors
  • Set alerts to notify the sales team when high-value leads access your site
  • View web activity inside of your CRM system *
  • View how visitors came to your site and what they did while on the site
  • Daily and weekly reports shows visitor trends
  • Interactive map shows geographic concentrations of web visitors
  • Website activity data is scored and ranked by lead analyzer
  • View all web activity detail by lead and contact inside of CRM*
  • Route leads to sales based on web activity
  • Route leads to nurture marketing campaigns based on page views
  • Compliments existing web analytics tools (Google)
  • Supports applicable EU Cookie Laws

Social Marketing

  • Social publishing – push and track content into social networks
  • Social sharing – add widgets to your digital content
  • Social analytics – see from which sites people are clicking your content
  • Social profiles – capture and append social profile data
  • Advocate marketing – see who your strongest advocates are by what they post and share
  • Track which content you post in social networks is most popular
  • Post form routing to specified URL or Salesfusion page

Insivia's Review

If you want better analytics and delivery along with a cloud product that would work with our CRM without astronomical added costs, then SalesFusion is right for you. Exposing the user to active scoring, you can view the campaign calendar and analyze the scoring history of contacts in several different ways. Then, you can take those results and tune for a new promotional email or fully engage hot leads with targeted information. Now, you are spending more time being effective with the right leads and less time chasing the wrong dead ends. Sales Fusion also excels in making effective and intuitive landing pages. 



July 11, 2019 Seminar

Marketing Uncovered: Market Research & Assessments To Win

Know Where You Stand To Reach Your Destination This seminar will give you a step-by-step approach to gathering information from prospects, assessing your current marketing, and evaluating competitors. These elements are key to creating a plan for successful marketing and we’ll be giving you a unique insight into how to get it done. During this […]


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