Full-featured marketing automation system that’s easy to use. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Features at a glance:
Powerful Email Marketing
Effectively reach prospects with personalized, targeted emails.
Lead Generation That Works
Generate high-quality leads right from the get-go.
Simplified Lead Management
Send the right leads to the right reps at the right time.
The FYI on ROI
Not being able to track ROI is a thing of the past.
X-Ray Vision for Sales
Leave sales free to pursue only the hottest leads.
Manage multiple social networks…all in one place.
Mid-sized organizations who primarily focus on business-to-business sales will find an excellent marketing solution in Pardot. This marketing automation solution offers highly automated, intuitive support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes four products with functionality that includes lead management, batch email marketing, automated drip marketing, and real-time sales alerts. The system has particularly been recognized for its lead scoring capability. Also, rest assured that your support needs will be well-met with this system. Pardot boasts a 96% customer retention rate – even more impressive when you realize their model requires no contractual term.