Mongoose Metrics is a leader in call tracking, measurement, and attribution. Mongoose Metrics captures and records offline conversions that are driven by both online and offline marketing and advertising campaigns. This completed view of marketing campaign effectiveness enables marketers to better understand—at a granular keyword level—what is driving conversions, how to evolve and improve campaign performance, and ways to reallocate budgets to maximize ROI.

Mongoose allocates a pool of tracking phone numbers (local or toll free) to your account. The size of the pool depends on the monthly visitor volume you want to track. Each visitor that comes to your site is assigned a unique tracking number, which then dynamically replaces all visible phone numbers throughout your website and landing pages. As soon as a call comes in, the visitor’s website session, campaign ID, source and all other associated metrics are reported in your Mongoose Metrics dashboard for analysis.
After data is collected, it can also be fed into your existing analytics, bid management, marketing automation and customer relationship management systems through our integration feature. We’ll simplify the review and evaluation process by creating one complete marketing dashboard.

Along with the number of conversions, Session Tracking dynamically collects channel and campaign specifics, including source, ad clicked, last page visited and much more, revealing exactly how callers found and interacted with your marketing campaigns.Session Tracking is an integration technology that captures and feeds campaign performance data into the most widely used marketing platforms, including Adobe Marketing Cloud, Salesforce Marketing Cloud, Doubleclick Digital Marketing Suite, Oracle Marketing Cloud and IBM Marketing Center.

Products

AccuTrack 1:1
AccuTrack 1:1 assigns phone numbers to individual offline and online marketing campaigns such as TV or radio spots, billboards, pay-per-click, banner ads, and other media outlets. You’ll be able to better understand which efforts drive the most phone call conversions, allowing you to optimize your campaigns and more accurately measure your returns.

Collect offline lead conversion data, including caller ID, when the call was placed, at what time, and from what location.
The Mongoose Metrics dashboard and reporting software can be customized to fit your needs, meaning you see the data you want, and none of the data you don’t.
Ideal for organizations who use static phone numbers in offline and/or online campaigns and want to track & understand which initiatives drive phone conversions.

AccuTrack Sessions
AccuTrack Session allows you to see which keywords and sources deliver phone calls by assigning a unique tracking number to each unique session. This means every visitor to your website, along with all the metrics surrounding that visit, are 100% tracked, allowing you to better gauge the performance of your organic and PPC campaigns. Keywords are tracked based on the actual search terms that potential customers are using to find your company, replacing the need for keyword setup or mapping.

Mongoose assigns a pool of phone numbers, the size of which is dependent upon your monthly visitor volume. Each visitor that comes to your website will be assigned a unique local or toll-free tracking number. The visitor’s session, and all the metrics surrounding it, are tracked and stored in the Mongoose Metrics dashboard.
Gain a complete view of your online marketing picture, tracking the activities of users who began their search online but converted offline through a phone call. Easily integrate with the most commonly used CRMs, bid management systems, and web analytics programs to monitor your campaigns all from one dashboard.
Ideal for organizations who want to understand customer behavior on a granular level and who have invested heavily in search marketing and pay-per-click campaigns.

AccuTrack Session Directory
Accutrack Session Directory allows you to measure keyword and source level data for multiple locations, and therefore pages that feature multiple phone numbers. See how each individual location is driving phone call conversions. Gain access to all the metrics surrounding each individual session for each individual location listing.

Monitor source and keyword level data to better understand how prospects are finding your site and which locations they are contacting.
Use the Mongoose Metrics dashboard and reporting software, or any of our third party integrations, to analyze, optimize and increase the ROI of your online marketing campaigns.
Ideal for organizations who have multiple office or location listings desire a single database to measure calls brought in across their company or organization.

Integration
CRM– Salesforce, SugarCRM, NetSuite
Bid Management- DoubleClick Search, Acquisio, AdWords, Marin Software, KENSHOO, IgnitionOne
Web Analytics- Google Analytics, Web Trends, Unica, Omniture/Adobe Digital Marketing Suite
Landing Page Optimization- Adobe Test and Target, Unbounce, LiveBall
Marketing Automation- Pardot


Insivia's Review

A leader in call tracking and measurement, Mongoose Metrics can collect offline conversations which are driven by offline as well as online advertising and marketing campaigns. They pride themselves on helping optimize campaigns based on actual revenue, not just dollar figure leads. Mongoose Metrics provide powerful call tracking tools whether you need broad call tracking awareness or deep integration, they will provide you with what you need to prove ROI. 



July 11, 2019 Seminar

Marketing Uncovered: Market Research & Assessments To Win

Know Where You Stand To Reach Your Destination This seminar will give you a step-by-step approach to gathering information from prospects, assessing your current marketing, and evaluating competitors. These elements are key to creating a plan for successful marketing and we’ll be giving you a unique insight into how to get it done. During this […]


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