Multi-channel campaign management, search marketing, event marketing, lead management.


  • Analyzes your keyword rankings and those of your competitors so you can target areas of improvement
  • Suggests new keywords closely related to your company and your competition
  • Recommends web page optimizations to help search engines more effectively crawl and index your site
  • Identifies inbound link opportunities based on your targeted keywords and links to competitor sites
  • Connects search activity to wins so marketers can focus their efforts on keywords that drive revenue

Marketo can also dramatically improve your paid search performance:

  • Discover which keywords are really driving revenue, not just clicks or form fills
  • Track the performance of Google AdWords, Bing or any other vendor with simple URL parameters
  • Quickly drill down into keywords, ad copy and more to make PPC reporting a breeze
  • Easily create and A/B test landing pages with paid search optimized content, all without any help from your IT department

Landing Pages

  • WYSIWYG interface to easily create compelling pages, with drag-and-drop forms, social applications, videos and more
  • Professionally designed templates to efficiently reuse content
  • Progressive profiling, e.g. smart forms that recognize known visitors and ask different questions to build out the profile over time
  • Social sign-on capabilities that let users register on landing pages using their social network credentials
  • Automated A/B testing to drive the highest conversions
  • Easy 301 redirects to future-proof your site from broken links as landing pages get moved

Social Marketing Applications
Marketo’s Social Applications include:

  • Sweepstakes and Referral Campaigns
  • Share Buttons & Shareable Videos
  • Social Polls to engage your audience
  • Social Form Fill
  • Facebook tab publishing

Social Analytics
With Social Analytics, you can:

  • Easily measure metrics
  • See how social activity drives conversions and revenue
  • Seamlessly integrate with marketing reports

Insivia's Review

Marketo carries many positives as one of the best automated marketing systems in the industry. The level of sophistication is very flexible and customizable. Marketo has a very easy to use user interface. Also, with tight integration with, activity data is stored in Marketo servers and is able to correspond with Salesforce campaigns. Also Marketo gives you the ability to tie closed opportunities to complete marketing ROI. Great product.†