A service offered by Google that shows you a full customer picture across the board. Generates detailed statistics about visitors to your site from traffic source through conversion and sales. Now integrated with Google Analytics Content Experiments, formally Google Website Optimizer to include A/B and Multivariate Testing. Want to find information on all the new product releases? Have a question about a feature you’ve used for years? Look to Google Analytics to provide a comprehensive set of best practices, techniques, and how-to’s to make the most out of your measurement planning.
Advertising and campaign performance- Advertising Reports, Campaign Measurement, Cost Data Import, Mobile Ads Measurement, Remarketing, Search Engine Optimization.
Analysis and testing- Advanced Segments, Annotations, Content Experiments, Custom Reports, Dashboards, Real-Time Reporting.
Audience characteristics and behavior- Audience Data & Reporting, Browser / OS, Custom Dimensions, Flow Visualization, Map Overlay, Mobile Traffic, Social Reports, Traffic Sources.
Cross-device and cross-platform measurements- Universal Analytics
Data collection and management- API, Filters, User Permissions.
Just for mobile apps- App Profiles, App-Specific Metrics and Dimensions, Crash and Exception Reporting, Google Play Integration, iOS and Android SDK’s.
Product integrations- Adsense, Adwords, Google Display Network, Google Tag Manager, Google+, Wildfire.
Sales and conversions- Attribution Model Comparison Tool, Data-Driven Attribution, E-commerce Reporting, Goal Flow, Goals, Multi-Channel Funnels.
- Site and app performance- Alerts and Intelligence Events, Event Tracking, In-Page Analytics, Site Search, Site-Speed Analysis
- A/B Testing – Test alternative versions of entire pages to learn which designs bring you most conversions
- Multivariate Testing – Test multiple combinations of page elements such as headings, images, or body copy.
Google Analytics has become synonymous with “free web analytics”. Google Analytics is an excellent tool for keeping track of multiple sites, monitoring social network activity of your users, and the ability to track and provide for mobile phone users. Google Analytics has massive reporting capabilities, rivaling competing paid web analytics solutions. It is free for sites with up to 5 million page views per month or unlimited page views if your site is linked to an AdWords account. Another interesting feature is that you can compare your sites traffic spikes, clicking habits, and exit pages, etc., side by side with inter-industry competitor’s webpages. You can also view specific data, filtered out by many factors, when reviewing conversion rates by different demographics. Adding Google Analytics to your page is as simple as putting a short piece of java script on the page you wish to monitor. Google Analytics is a fantastic free web analytics tool that is comparable to any of the top paid web analytics sites.