Digital Insights to help monitor online competition and benchmark your performance against the industry
Compete delivers digital intelligence that helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Compete’s products and services are fueled by the largest integrated online consumer behavior and survey panel in the industry. Digital insights are interpreted by analytical experts in the automotive, financial services, media, mobile, online, retail, telecom and travel markets to deliver data and recommendations to create effective online experiences and highly profitable advertising campaigns.
Channel Optimization Solutions
Ascend – Analyze and optimize your brand performance on SERPs based upon real consumer behavior.
Compete PRO – Know which marketing strategies work best in your industry, which tactics fall flat, and where to find untapped opportunities.
Conversion Tracker – Benchmark and optimize your online conversion funnel with competitive intelligence.
Marketing Effectiveness Intelligence – Measure your advertising’s influence on online consumer behavior.
Online Channel Effectiveness – Increase your online marketing and website performance with continuous competitive benchmarking.
Media Effectiveness Solutions
Ad Impact – Measure the return on your advertising.
Ad VRF – Understand who you reach with your online advertising.
Advance – Optimize campaign reach based on advertiser impact.
Behavior Match – Target your media buying based on real consumer behavior.
Compete Media Planner – Media planning guided by actual consumer behavior.
Millward Brown Digital delivers mobile attitudinal and behavioral metrics to help customers succeed in mobile marketing. Based on platform-agnostic survey capabilities to measure mobile media and passive mobile consumer monitoring, our Mobile Advertising Effectiveness and Mobile Behavioral Intelligence Solutions are best-in-class.
MOBILE ADVERTISING EFFECTIVENESS- Platform-agnostic survey capabilities to measure mobile media, Mobile brand effectiveness solutions, Mobile creative best practices, Creative pre-testing solution for mobile apps.
MOBILE BEHAVIOR INTELLIGENCE- Passive mobile consumer monitoring, Insights on your industry and competition’s mobile marketing strategies, Customized mobile dashboards and executive readouts.
Passive mobile consumer monitoring
Insights on your industry and competition’s mobile marketing strategies
- Customized mobile dashboards and executive readouts
Compete by Millward Brown is an excellent tool to see where your company stacks up against the rest of the industry and can help you discover new business opportunities. What is one of the most impressive parts about Compete is its mobile advertising effectiveness. Compete has the power to drive social media and mobile advertising solely. Compete helps you develop more innovative and efficient media plans through some of their software products like Advance and Ad VFR. Invest your marketing resources with confidence, whether you are optimizing individual channels or your overall marketing mix.