Analytics that take the guess work out of how visitors view your webpage
ClickTale takes the guesswork out of website optimization, conversion analysis and usability research. Knowing how visitors use your website will enable you better target specific audiences, improve customer satisfaction and increase conversion. Use ClickTale to analyze the performance of your online forms, keep visitors engaged in page content, and lead them through the conversion process.
See absolutely everything visitors do on your webpage. Watch recordings of your visitors’ full browsing sessions to discover exactly how they use your site. It’s as if you’re looking over their shoulder!
See your site through the eyes of your visitors. Understand how they use your site, what they’re trying to achieve and where they encounter errors. By optimizing your customer’s progress through your website you can guarantee better conversion rates, increased sales and see a much higher return on your investment.
Our Advanced Filtering will let you find specific videos of customers who complete or drop out of any pre-defined or post-defined business process, scenario or funnel. From e-commerce funnels and online checkouts to complicated website navigation and everything in between, any process you have can be tracked, viewed and optimized.
Real Time Monitor
See where your visitors are coming from and watch exactly what they are doing in real-time. Use this incredible tool to make on-the-fly decisions like never before.
Now you can see: Where your visitors are coming from, What they are doing inside your pages, Which pages they recently visited on your site…All in real time!
Perfect for usability testing and landing page optimization, our real-time Monitor will allow you to see right away how your visitors react to the changes and improvements you make to your site, without waiting hours or days for traffic analysis. We are giving you an unprecedented level of dialogue with your visitors, revolutionizing A/B testing by incorporating real-time data.
By looking at visitors from specific traffic sources you can discover in real-time how effective marketing campaigns are, and which projects are driving quality traffic to your site. You can ascertain a campaign’s strengths and weaknesses within minutes instead of days or weeks, and take action immediately to greatly increase your traffic and conversion rates.
Gain an unparalleled view of your email subscribers’ behavior and consumer trends, with the ability to drill down into demographic segments and watch individual sessions. Any email campaign, survey or newsletter can be tagged with accurate and in-depth data such as demographic or sociographic information.
Discover exactly which communications generates the most conversions and sales, which pages get the most attention and how much time each demographic group spends engaging with your site.
Now you can track everything your subscribers do on your site from the minute they follow the link in your email. You can literally follow their every mouse move, click, scroll and keystroke all the way through to their online conversion or checkout. And if the subscriber doesn’t convert, ClickTale will show you exactly where and when you lost your potential customer, allowing you to easily and efficiently catch up on lost sales.
This incredible solution will allow a much deeper analysis of email marketing campaigns, with extended reporting, accurate demographics and both quantitative and qualitative statistics never before seen in the industry. Find out exactly which communications improve your conversion rates, decrease your bounce rates, and generate more leads, ensuring the maximum ROI for the minimum effort.
See a complete analysis of your visitors based on their demographic information. The better you know your audience, the better you can create content to draw them in and increase your conversion rates.
These reports include a statistical distribution of visitors: Visitor Language, Country of origin, Browser Version, Operating System, Screen Resolutions.
Mouse Move Heatmaps
The definitive method for conducting accurate eye-tracking on a massive scale at a fraction of the cost. By aggregating the mouse movements of thousands of visitors on a webpage, we create a comprehensive, visual representation of what visitors are looking at and focusing on within the page.
Instead of testing a handful of users for thousands of dollars, you can test thousands of users for a fraction of a dollar each. Our testing process is completely transparent and anonymous, most visitors aren’t even aware they’re being recorded.
Independent research shows that there is an 84% to 88% correlation between mouse and eye movements, allowing us to create high-precision heatmaps based on just the users’ mouse movements.
We keep the data for every version of your page, allowing for effortless A/B testing of multiple page elements. See which content, elements and layout increase conversion rates, what your customers see just before they decide to purchase a product, and how many people miss your call to action buttons.
Until now, Eye-tracking studies were the preferred choice in the web usability testing industry. However the price of this technology is extremely prohibitive, and therefore has only been accessible to the biggest web companies. Now it is open to everyone at an incredibly affordable price.
See everywhere your visitors click anywhere on the page, whether it’s links, images, text or dead space. Find the obstructions in your conversion funnels by seeing what advertisements, images and links aren’t getting enough clicks, and what call to action buttons are being ignored.
You’ll discover that visitors are clicking on parts of the page that aren’t links, but perhaps should be. See if visitors are clicking on your images and text, such as “Special Offers” banners, buttons or icons, without going anywhere. If these critical page elements are not linked to anything, you are losing potential customers and sales!
Quickly and easily conduct A/B testing to dramatically increase your conversion rates. Discover how subtle design changes in different page versions can help improve your visitors’ interactions, and ultimately increase your ROI. You’d be amazed at how small changes in your page layout can dramatically affect your sales figures. Use our Link Analytics to discover not only where visitors click, but also where they hover, how long they hover for, their hover conversion rate to clicks, and much more. Our in depth statistics and graphical interpretation will help you understand how to convert these hovers into profitable clicks.
Scroll Reach Heatmaps
Get to know your fold like never before! Find out exactly where on your webpage the page fold lies, how far down your visitors scroll, and where your visitors abandon the page.
Discover which pages need to be shorter, and which ones can be made longer. Adjust your pages’ lengths based on your visitors’ actual scrolling habits. This is absolutely vital for long eCommerce pages such as sales pitches or product pages.
Maximize your content’s effectiveness by rearranging your page layout. For example, you may discover that important content near the bottom of the page is getting a great deal of attention, but it is being viewed by only a small fraction of the visitors to the page. You can increase the number of visitors that see this content by moving it further up the page, increasing its effectiveness.
Increase your ad-based revenue by optimizing your advertising location and increase its impact. By analyzing your visitors’ scrolling habits and changing ad placement accordingly, website owners can both maximize their revenues and design a cleaner, more usable webpage layout.
See how much attention a specific website area gets from your visitors. Find what content your visitors care about the most, what they read, and what they completely skip over.
Tailor your content exactly to your visitors’ interests. Once you know precisely what your visitors want to read, you’re only a few steps away from writing the perfect copy, holding your visitors’ interest, and reducing abandonment rates.
Web marketers can now easily identify the boring areas in webpages that most visitors skip. These areas increase visitor frustration and cause potential customers to abandon the site. This is especially valuable to eCommerce websites that use long marketing pages. Now problem areas can be identified, revised and monitored, significantly reducing abandonment rates.
Increase your ad-based revenue by optimizing your advertising location and increase its impact. By analyzing where visitors focus their attention and changing ad placement accordingly, website owners can both maximize their revenues and design a clean webpage layout.
Discover how visitors respond to and interact with your hyperlinks. With eight distinct behavioral reports, you have access to all the information you could possibly need on the health of your hyperlinks.
Comprehensive information about your visitors’ hovers, clicks, hesitation time, and visit order. All displayed in an easy to use graphical overlay, giving you at-a-glance information without having to read through pages of statistics.
ClickTale’s Link Analytics consists of 8 detailed reports:
Clicks – The number of clicks and the percent of the total clicks on every link.
Hovers – The number of mouse hovers over a link as well as the percent of total hovers. This shows how attractive a link is to the visitor, even if it’s not attractive enough for a click.
Hover Conversion – The percentage of mouse hovers that eventually convert into mouse clicks.
Time to Click – The average time between the moment a page has been loaded to the moment a link is clicked.
Hover Time – The average time a visitor’s mouse hovers over a link, indicating the visitor’s interest level.
Hesitation – The average time from beginning of a mouse hover to the moment of a mouse click.
Hover Order – This ranks the links by the average order in which they were hovered-over by visitors.
Clicking Visitors – The number of unique visitors who clicked on a link as well as the percentage of total visitors.
Optimize your site’s conversion rates by visualizing where customers convert and where they leave the conversion process. Use your existing ClickTale data to automatically explore multiple conversion paths.
Absolutely no setup required! Your default funnel is ready and waiting in your account.
Customize your funnels in real-time: Edit, Add or Delete any funnel step and ClickTale instantly re-calculates the funnel conversion rates.
Dramatically improve your bottom line by discovering where lost customers leave the conversion process.
Learn which pages produce the highest conversion rates, and which cause the highest abandonment.
Discover how many customers successfully complete your checkout page, and where non-converted customers drop out
The only comprehensive analytics suite dedicated entirely to improving your online form’s performance. Discover which fields take too long to fill, are most frequently left blank, and cause your visitors to leave.
Dramatically increase your online forms conversion rates. Optimize your forms to minimize your visitors’ frustration and preempt any difficulties that they may have. This ensures that more visitors are able to complete your form with minimal frustration.
The Form Analytics Suite consists of 5 individual Reports:
Conversion Report – The Conversion Report reveals your online forms step-by-step conversion funnel. This report shows how many visitors came to your form, interacted with the form, tried but failed to submit it, and how many successfully completed it. Discover if your conversion problems stem from poor page design or problematic form design.
Drop Report – The Drop Report shows which fields were the last ones to be interacted with before the form was abandoned by visitors. Fields where visitors abandon the form are often confusing or intimidating to visitors and should be revised or removed.
Time Report – The Time Report reveals how long visitors interact with each individual field and with the entire online form. Fields that require a lot of time to complete may be forcing visitors to think too much, increasing form completion times and reducing conversion rates.
Blank Field Report – The Blank Field Report shows which fields were left blank when the form was submitted. Fields that are left blank are often considered by visitors to be unimportant, confusing, or asking for improper information. Removing fields with a high blank rate or clarifying confusing questions can increase your forms’ conversion rate.
Define any business process, scenario or funnel to discover which visitors complete the process, which drop out, and why! From e-commerce funnels and online checkouts to complicated website navigation and everything in between, any process you have can be tracked and optimized.
By optimizing your customer’s progress through your funnels you can guarantee better conversion rates, increased sales and see a much higher return on your investment.
While traditional web analytics can only show you which pages of the funnel your potential customers abandoned, ClickTale’s new Advanced Filtering can help you find out why! You don’t need to watch hundreds of hours of visitor recordings, you can simply filter your visitors and watch only the recordings that match specific business scenarios.
You can define a funnel or business process with our extensive set of filters. For example, find where your customers came from, what pages they visited, what links they clicked on, how far down they scrolled, and if they successfully converted to name a few. If you want to get more specific, you can even define your funnels by customers who hovered over a button or link but DIDN’T click on it, differentiate between quick customers and those who took a while to checkout, and even between your higher paying customers and your lower paying ones!
Get custom email alerts when your customers complete or drop out of any business process or conversion funnel. Stay on top of your online business performance with real-time alerts, keeping you in the loop, 24/7.
If you can search for it, you can get an email alert for it! Think of it as your own personal website assistant, telling you exactly what you want to know, once a week, once a day, or in real time.
From e-commerce funnels and online checkouts to complicated website navigation and everything in between, any process you have can be tracked via email alerts. Get alerted when your customers succeed or fail to perform the funnels and processes you define and are tracking.
You can define and track a funnel or business process with any number of possible parameters. Where your customers came from, what pages they visited, what links they clicked on, and if they successfully converted. If you want to get more specific, you can even define your funnels by customers who hovered over a button or link but DIDN’T click on it, differentiate between quick customers and those who took a while to checkout, and even between your higher paying customers and your lower paying ones!
These reports include:
Most and Least Engaging Pages Identifies which of your web pages are the most and least engaging. This report shows you where your visitors are actively spending their time – which pages are sticky and which are not.
Most and Least Clicked Pages See which of your pages get the most and least clicks by your visitors – confirm your design assumptions.
Least and Most Scrolled Pages Displays pages’ scrolling distances. This report lets you compare scrolling distances vs. page heights to help you figure out your optimal page height.
Slowest and Fastest Loading Pages Monitors which pages take the longest to load and which load the fastest, based on visitors’ actual experiences with your web pages.
Where most analytic tools show you heat maps and scroll maps, and more and more maps and graphs of what your visitors are doing, Clicktale takes it a step further. They provide a visual of actual user sessions on your webpage, so you can physically see every click, scroll, etc., that your users are executing. This opens a whole new world into web optimization; real-time user testing. Their interface is very user-friendly, simplistic, and easy to get into. Clicktale is perfect into getting the most turnover out of your site through seeing exactly what page visitors are doing and can complete with any of the leading analytics softwares.
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Founded in 2002 in Cleveland, Ohio, Insivia is a Strategic Consultancy, Digital Agency & Website Design Firm solving challenges across marketing, sales and customer experience. We deliver smart strategies, innovative technology & sophisticated design. As a team of extremely dedicated, skilled strategists who love our clients we produce the best work each and every time.