Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.
Marketing reports and analytics
Make use of advanced analytics with real-time reporting, powerful visualizations, and dashboards that arm you with the insights you need to guide your business.
Ad hoc analysis
Discover a comprehensive, multidimensional view of customer segments that you can use to make accurate, timely, and insightful decisions and improve performance.
Measure, analyze, and optimize integrated data from online and offline marketing channels, from high-level trends down to individual customer behavior — all in one place.
Easily analyze customer data and segment audiences to predict the success of your campaigns and maximize the impact of your ad spend.
Real-time web analytics
Access second-to-second analytics reports and real-time tools that allow you to react instantly to visitor trends.
Dive deep into the performance of your mobile campaigns. Understand how your mobile customers uniquely engage your brand.
Adobe Marketing Cloud is a tool that aims at unifying the various teams in your company/organization, as it combines various aspects of marketing – from social to analytics – all under one hood. Also, Adobe SiteCatalyst is a great tool for those who want to track very custom items related to their web properties or mobile apps. It has been around for years and has many advanced features that can be useful. Great, top of the line analytics platform.