In the marketplace or outside, we know the right approach to get more customers.

From key extensions in global enterprise marketplaces to focused tiered plugins. 

We're selling in an ecommerce marketplace: Shopify, Magento, WooCommerce or others.

We're selling in an enterprise marketplace: Salesforce, SAP, Snowflake or others.

We're selling browser extensions mainly in Chrome.

We're selling plugins or extensions for OpenSource platforms.

We are not sure how to get exposure in crowded marketplaces.

Our site gets few visits and we need great SEO.

People visit our profiles or site, but few download or sign-up.

We've been getting purchases and downloads, but renewals are scarce.

AN EXPERIENCED SOFTWARE EXTENSION AGENCY

Were all about software and have worked to sell extensions before.

Since 2002, we've been helping SaaS & app companies acquire and retain users.

We've helped acheive marketplace exposure and platform recognition.

We've created targeted organic programs to drive search traffic.

We've helped get influencers to promote Chrome extensions in niche communities.

We've built relationships with enterprise platforms for word-of-mouth support.

We've developed strategies to exponentially increase conversions.

We've helped apps focus on renewals to ensure continued growth.

HOW WE DELIVER FOR EXTENSIONS, PLUGINS & INTEGRATIONS

We're your extension.

Foundational strategy for ongoing marketing and sales execution to target, entice and convince specific buyers, then drive them from lead to deal.

Research & Strategy
to Convince.

MARKET
RESEARCH

GO-TO-MARKET
STRATEGY

POSITIONING
STRATEGY

Creative & Technology to Convert.

BRAND &
IDENTITY

WEB &
ECOMMERCE

INTERACTIVE
EXPERIENCES

Execute & Optimize
to Win.

INTEGRATED
CAMPAIGNS

PUBLIC RELATIONS
& WORD-OF-MOUTH

CONTENT
& MEDIA

SEARCH
& SOCIAL

CONVERSION
OPTIMIZATION

MARKETING
AUTOMATION

Improve & Retain
to Scale.

PRODUCT
STRATEGY

UI/UX
DESIGN

RETENTION
CONSULTING

7 Key SaaS Growth Strategies

Customers aren’t just going to appear; marketing teams need to proactively reach them in creative ways. In the current marketing landscape, brands have a near limitless number of ways to reach potential customers.

9 SEO Tactics for SaaS Websites

SEO is one of the most powerful tactics to drive targeted traffic to your site.For SaaS companies, the right traffic can drive demos, trials and purchases.We’re talking about 9 SEO tips to improve your search ranking. Read our extended in-depth article on SaaS Search Optimization Tips.Watch the video above to get a summary on these […]

Designing SaaS Pricing Pages that Convert

When potential customers are gauging the value of your software, one of the first things they will consider is the price of what you are offering.While your product is an integral part of the consideration, budgetary constraints and financial decision-making govern much of the buying decision process. One solution that many SaaS businesses opt for […]

How to Determine a SaaS Marketing Budget

Determining a marketing budget for a SaaS or Software company can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help you attack the problem. Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to […]

How to Create a Software Roadmap

See our full series on SaaS Retention.Creating great software is no easy task. It takes a lot of time, effort, and funds to develop effective software, something that most companies can’t afford. Therefore, MVPs have become so popular among software development companies, as these versions can bring in the initial funds needed to continue the […]

SaaS Statistics Infographic 2021

If you are a SaaS company, explore statistics to help you understand the trends in spend by small, medium & enterprise businesses.

5 Ways SaaS Companies Can Use Feature Announcements to Gain Search Rankings

So you’ve built an amazing product. Or you’ve updated a product to address key user needs. Or you’ve worked months to add unique functionality that your user base has been asking for.Now it’s time to spread the word.Successful feature announcements: Provide a unique opportunity to refresh old content, create new content, and capture more qualified leads […]

Why Your SaaS Brand Needs Authentic Imagery

Ok, so let’s first define different types of graphics and images so we are all on the same page. I know, this may seem like a no brainer, but for software companies there are a number of different options.Software ScreenshotsThese are the hardcore real photos of your product interfaces. They are important for software buyers […]

Making the SaaS Onboarding Experience Awesome

See our full SaaS Retention Video Series.Learning something new from scratch isn’t always easy.It can often be demotivating if you struggle to quickly get up to speed and get value from a new software solution.The key to success for a SaaS company is retaining users to get the most value out of acquisition costs and […]

SOFTWARE + TECHNOLOGY MARKETING E-BOOK

7 Key Marketing Strategies for Technology Companies

Check out our article on marketing for technology companies that explores how to scale your SaaS or Software company with marketing.

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