AN EXPERIENCED SOFTWARE EXTENSION AGENCY
HOW WE DELIVER FOR EXTENSIONS, PLUGINS & INTEGRATIONS
Research & Strategy
Creative & Technology to Convert.
Execute & Optimize
Improve & Retain
Customers aren’t just going to appear; marketing teams need to proactively reach them in creative ways. In the current marketing landscape, brands have a near limitless number of ways to reach potential customers.
SEO is one of the most powerful tactics to drive targeted traffic to your site.For SaaS companies, the right traffic can drive demos, trials and purchases.We’re talking about 9 SEO tips to improve your search ranking. Read our extended in-depth article on SaaS Search Optimization Tips.Watch the video above to get a summary on these […]
When potential customers are gauging the value of your software, one of the first things they will consider is the price of what you are offering.While your product is an integral part of the consideration, budgetary constraints and financial decision-making govern much of the buying decision process. One solution that many SaaS businesses opt for […]
Determining a marketing budget for a SaaS or Software company can be a challenging exercise. Often there is no one right answer for everyone but there are ways to help you attack the problem. Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to […]
See our full series on SaaS Retention.Creating great software is no easy task. It takes a lot of time, effort, and funds to develop effective software, something that most companies can’t afford. Therefore, MVPs have become so popular among software development companies, as these versions can bring in the initial funds needed to continue the […]
If you are a SaaS company, explore statistics to help you understand the trends in spend by small, medium & enterprise businesses.
So you’ve built an amazing product. Or you’ve updated a product to address key user needs. Or you’ve worked months to add unique functionality that your user base has been asking for.Now it’s time to spread the word.Successful feature announcements: Provide a unique opportunity to refresh old content, create new content, and capture more qualified leads […]
Ok, so let’s first define different types of graphics and images so we are all on the same page. I know, this may seem like a no brainer, but for software companies there are a number of different options.Software ScreenshotsThese are the hardcore real photos of your product interfaces. They are important for software buyers […]
See our full SaaS Retention Video Series.Learning something new from scratch isn’t always easy.It can often be demotivating if you struggle to quickly get up to speed and get value from a new software solution.The key to success for a SaaS company is retaining users to get the most value out of acquisition costs and […]
SOFTWARE + TECHNOLOGY MARKETING E-BOOK