Okay, so the other day I was sharing a link on my Facebook page, and the thumbnails were, as usual, ridiculous. I have nine to choose from: #1 is a hot tub, #8 is the logo, and #9 is, inexplicably, the navigation.

You can see below our link is shared with the banner for our homepage and not our logo.

 

Sharing our site at first brings up our banner and not our logo

 

Now, when personally sharing links with friends, this is an excellent opportunity to joke around and pick the strangest one. However, when it’s your blog article or your business’ site, chances are you want your business to be represented as best as possible.

So, how do you do this? Well, you can force the image that Facebook uses for links by adding this snippet to your metadata (if you don’t know what this is, ask your developer or web person):

<link href="http://www.yourdomain.com/your-thumbnail-image.gif" rel="image_src" />

 

The rel=”image_src” is the important part. After adding that code to our site, now all our thumbnails for sharing are forced to have our logo!

 

Now we have forced our thumbnail to be our logo!

 

Speaking of meta data, this brings me to my last friendly little point: please make sure your site has an updated, relevant title and description. This stuff is seen by search engines, real humans, and Facebook-sharers.

So, don’t let your viral marketing opportunity be skewed; make sure your links are shared and spread the way you want with the right brand and right message.

If you are looking for more great marketing suggestions and a tool to manage your marketing, check out a product we use to manage our campaigns and channels called PlanBold.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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