Ensuring ROI from Digital Marketing Analytics, Tracking & Reporting Techniques
On December 15, 2017 at 7:30 AM - 9: 00 AM
Join us for coffee, a continental breakfast, and holiday cheer as we ask in unison the question:
“Is our money being spent wisely?”
Tracking your leads and providing a return on investment is a topic any smart marketer is always looking to learn more about.
Join us at the Insivia office*, as Andy walks us through tracking campaigns, analytics, and reporting. We’ll get specific on:
- Setting up goal tracking
- Properly tagging and tracking your ad campaigns and calls to action
- How to use and interpret Google Analytics reports
- How to pull metrics from multiple sources for better investigation
- How to connect marketing metrics to actual revenue
- Analysis techniques that will give you the answers to the questions you are seeking
And remember, you cannot improve what you don’t measure.
Bonus: One of our attendees will get a free web audit from Insivia worth $2,500.
* Parking is free