Know Where You Stand To Reach Your Destination

This seminar will give you a step-by-step approach to assessing both your company and its competitors in order to better understand if your marketing initiatives are doing you any justice.

During this one hour, we will dive deep into the four primary assessments:

• Brand
• Website
• Marketing
• Competitors

For each, we will break down how to do each of these assessments with an unbiased view that provides you with clear and focused answers.

• Using Subjective vs. Analytic Processes
• Maintaining Critical & Objective Approaches
• Removing Bias
• Leveraging Expertise
• How to Measure & Benchmark

Walk away with a clear understanding of what criteria to use and the process to assess your brand, website, marketing, and competitors.

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