SaaS Growth Shows

The Truth About SaaS User Acquisition Cost: What is it and Why Does it Matter?More and more, companies are willing to drop large sums to grow their user base, and digital marketing spend is expected to grow to $645.8 billion by 2024. With this ballooning spend, businesses need to be more aware than ever of…

Marketing in the healthcare industry is complex. It is a heavily regulated industry with many deeply entrenched standards and ways of doing things. But if you’re going to reach potential customers like patients and healthcare professionals, having a high-quality marketing strategy is a must. Healthcare marketers have a lot of obstacles on their path to…

In the SaaS industry, it’s imperative to map out a clearly defined target market. This gives businesses a more acute sense of who they are trying to reach to tailor their products and digital marketing strategy towards this group.Govtech companies can’t market the same way B2C or even B2B companies do, as their customer base…

Marketing Strategy Tips for EdTech CompaniesEducation technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028.The reality is that external factors such as the COVID pandemic accelerated…

The Software as a Service (SaaS) industry is reliant on businesses being able to sell customers something that isn’t tangible. Whether for B2B or B2C companies, the challenge in the SaaS industry is finding a way to convince prospective customers to purchase something that they can’t hold in their hand or experience for themselves.SaaS sales…

How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Obviously, mastering the art of increasing your sales leads can be a huge catalyst for growth.  As we learn in our SaaS Founder interviews, many software companies start out…

According to BrightEdge, 68% of online experiences begin with a search engine. Nowadays, it’s all about who makes it to the top of Google search results.

The most successful marketing campaigns are executed with a clear vision and goal.

When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success.

Retention plays an important role in the success of any company. It’s key to assign the responsibility to someone.

Churn is a silent killer of the modern-day SaaS business. So, to avoid the loss of customers, we’ve come up with a useful list of customer retention strategies to consider.

Customer feedback is a powerful guide that provides you with critical insights, and acting on it will take your business to a whole new level. Read all about the ins and outs of this valuable tool.

Every organization can benefit from installing dashboards that align with its goals. Dashboards provide your organization with an insight into the software that you use. This tool simplifies data and evokes action.

Customer communication for SaaS retention is the key to building lasting relationships and combating churn. Everything starts by choosing the right method of communication.

Examine experience journey mapping from for SaaS companies. We’ll discuss the definition, importance, and possible examples of the subject matter.

Gamification is an innovative key to engagement that will help you retain more customers. Any SaaS organization that wants to succeed should consider gamification and integrate it into any customer engagement strategy.

Consumer acquisition is at the heart of any SaaS company’s growth, reeling in the wrong customer can be tragic to the growth of your business. Learn more about how you can mitigate churn by marketing to the right people.

Did you know that it takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention? This proves that customer loyalty is crucial to the success of any business.