Series 1

SaaS Website Conversion

We explore 10 principles for how to increase conversion rates for SaaS sites.

Includes 12 episodes, a guidebook, podcast, and webinar all about Website Conversion.

Series 2

SaaS User Retention

Keeping users is key to sustainable growth of a software business.

Includes 17 episodes on how to reduce churn rates for SaaS companies.

Series 3

Product Strategy Show

We talk about how to take a software product from idea to reality with the right planning.

Includes 11 episodes talking about vetting your idea, positioning, raising capital and more.

Series 4

SaaS Positioning Show

Explore how to develop a unique brand position in the market.

Includes 9 episodes and a wealth of other resources on building a killer SaaS Brand.

Series 4 - ONGOING!

SaaS Founder Interviews

We're talking with SaaS Founders from around the globe about their secrets to building their business.

Includes over 50 interviews with SaaS founders.

Series 4

Tech Founder Show

We've talked to device and bleeding-edge tech founders about their journeys.

Includes over 40 interviews with unique technology founders.

Articles

Everything You Need to Know About SaaS Affiliate Programs and How to Implement it Into Your Product-Led Growth Strategy.

SaaS Affiliate Programs: Everything You Need to Know About and How to Implement it Into Your Product-Led Growth Strategy.Generating trial users and acquiring customers for your SaaS business can be a frustrating challenge. If you’re looking for new ways to grow your business, you may have heard of affiliate marketing and wondered how it can

Articles

Social Media Trends for B2B SaaS Brands

Social Media Trends for B2B SaaS Brands to gain trust, drive trials & demos and speed up the sales cycle.

Articles

Top 39 Tools to Grow Your SaaS Company in 2022

Top 39 Tools to Grow Your SaaS Company in 2022User acquisition and retention is a complex ecosystem of activities for SaaS companies, but there are plenty of tools to not only ease the process but truly help your business grow. The growth process can be daunting. How do you get your product in front of

SaaS & Tech Marketing

The Truth About SaaS User Acquisition Cost: What is it and Why Does it Matter?

The Truth About SaaS User Acquisition Cost: What is it and Why Does it Matter?More and more, companies are willing to drop large sums to grow their user base, and digital marketing spend is expected to grow to $645.8 billion by 2024. With this ballooning spend, businesses need to be more aware than ever of

Healthcare Software Marketing

Healthcare Software Marketing Strategies: Bringing the Patient to You

Healthtech requires a specialized marketing strategy to penetrate complex purchasing systems in the healthcare industry.Marketing in the healthcare industry is complex. It is a heavily regulated industry with many deeply entrenched standards and ways of doing things. But if you’re going to reach potential customers like patients and healthcare professionals, having a high-quality marketing strategy

Government Software Marketing

Marketing Strategy Tips for Government Software Companies

In the SaaS industry, it’s imperative to map out a clearly defined target market. This gives businesses a more acute sense of who they are trying to reach to tailor their products and digital marketing strategy towards this group.Govtech companies can’t market the same way B2C or even B2B companies do, as their customer base

SaaS & Tech Marketing

Marketing Strategy Tips for EdTech Companies

Marketing Strategy Tips for EdTech Companies Education technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028. The reality is that external factors such as the COVID

B2B SaaS

SaaS Product Demos That Sell

The Software as a Service (SaaS) industry is reliant on businesses being able to sell customers something that isn’t tangible. Whether for B2B or B2C companies, the challenge in the SaaS industry is finding a way to convince prospective customers to purchase something that they can’t hold in their hand or experience for themselves.SaaS sales

SaaS & Tech Marketing

How to Get More SaaS Leads

How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Obviously, mastering the art of increasing your sales leads can be a huge catalyst for growth.  As we learn in our SaaS Founder interviews, many software companies start out

Articles

10 Reasons Your Customers Are Churning

Churn is a death knell for any business. Make sure you aren’t making any of these common reasons your customers are churning.

SaaS Retention

Who's in Charge of Retention?

Retention plays an important role in the success of any company. It’s key to assign the responsibility to someone.

SaaS Retention

User Retention: Don't Wait Until They're Gone

Churn is a silent killer of the modern-day SaaS business. So, to avoid the loss of customers, we’ve come up with a useful list of customer retention strategies to consider.

SaaS Retention

Customer Feedback: Why You Need It

Customer feedback is a powerful guide that provides you with critical insights, and acting on it will take your business to a whole new level. Read all about the ins and outs of this valuable tool.

SaaS Retention

The Ultimate Guide to Dashboards

Every organization can benefit from installing dashboards that align with its goals. Dashboards provide your organization with an insight into the software that you use. This tool simplifies data and evokes action.

SaaS Retention

Customer Communication for SaaS Retention

Customer communication for SaaS retention is the key to building lasting relationships and combating churn. Everything starts by choosing the right method of communication.

B2B SaaS

SaaS Experience Journey Mapping

Examine experience journey mapping from for SaaS companies. We’ll discuss the definition, importance, and possible examples of the subject matter.

SaaS Retention

How Gamification Increases SaaS Retention

Gamification is an innovative key to engagement that will help you retain more customers. Any SaaS organization that wants to succeed should consider gamification and integrate it into any customer engagement strategy.

SaaS Retention

Marketing to the Right Customers Reduces Churn

Consumer acquisition is at the heart of any SaaS company’s growth, reeling in the wrong customer can be tragic to the growth of your business. Learn more about how you can mitigate churn by marketing to the right people.