SaaS Retention Podcast

Our popular live show focused on reducing churn and retaining customers is available as a podcast so you can access it on the go.

Just listen right here or subscribe via your favorite podcasting app.

More About Our Show

SaaS user retention is the dirty little secret that they don't tell you about and every SaaS & software company fights the good fight.

Your retention numbers will quickly become some of your most important metrics, since your business is like a hot air balloon and you're never gonna soar if there's an invisible leak in the balloon.  

Our live show and podcast series goes deep on actionable, key principles to improve retention and reduce churn along the various different steps along the customer's journey. 

Each episode goes into details on tips and tactics that you can quickly implement and test for incremental improvements in your SaaS business's user retention.

Enjoy the show and be sure to tune in live to our latest episodes!

Looking for a Retention Coach to help your team crush churn?

We are now offering a powerful retention coaching service.

Who's in Charge of Retention?

The Marketing Budgets Report by Econsultancy revealed a bias by companies toward acquisition marketing. This bias comes at the expense of customer retention. What does this statement mean? Many organizations actively place a lot of emphasis and spend more money on customer acquisition programs. Unfortunately, these organizations are not paying equal attention to customer retention

User Retention: Don't Wait Until They're Gone

Churn is a RealityChurn is a reality that all SaaS companies must accept. Every customer you acquire will eventually churn. When and how depends on how your organization handles retention efforts. Churn is a silent killer of the modern-day SaaS business.What is Customer RetentionUser retention is the rate at which your SaaS company can keep

Customer Feedback: Why You Need It

Customer feedback is essential. Organizations that listen to their customers grow faster. Customer feedback is a powerful guide that provides you with critical insights. You can use the feedback to improve your products, revise your service delivery strategy, and optimize customer satisfaction. What is Customer Feedback? Customer feedback is a summary of how your products

How Gamification Increases SaaS Retention

According to a study by TechValidate, About 30% of companies that use gamification were able to improve registration conversion rates by over 50%.So, how can we use gamification as a strategy to retain more customers?Why Should You Consider Gamification?Gamification is the application of gaming concepts in non-gaming contexts. In gamification, we borrow certain mechanics from

Marketing to the Right Customers Reduces Churn

Defining your target market is one of the most crucial tasks in marketing.This step is the foundation of an effective marketing strategy. From the way you develop your product names to your marketing channels, your target consumer should always be in mind.Target marketing is all about identifying and understanding your niche so that you can

Customer Loyalty Tactics for Software and SaaS Companies

It takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention.Therefore, customer loyalty is crucial to the success of the business. Software and SaaS businesses need their customers to find satisfaction in both their software and services.If your company can provide exceptional customer service in

8 Software Churn Prevention Tips

Like most SaaS managers, you are committed to running and growing your business. To achieve this goal, you need to ensure that you are meeting the needs of the consumer and mitigating churn.Customer acquisition is expensive. Some companies spend anywhere between 5-25 times more to acquire customers than to maintain the existing ones. Reducing churn

How Support Teams Can Reduce SaaS Churn Rates

For a SaaS company to survive in this industry, it needs to rely on steady customer acquisition and healthy customer retention strategies.By now, you must have realized that the cost of acquiring a new customer is higher than that of retaining an existing customer. Therefore, your most cost-effective option is holding onto your existing customers.Retention

7 SaaS Retention Strategies for Scalable Growth

Do you remember the old computer game SkiFree? The concept was to ski down a hill while avoiding rocks, tree stumps, and trees. Inevitably, you would end up being caught by a terrifying yeti.I remember spending a lot of hours trying to outrun the ravenous beast only to fail every time. But every time I

10 Must-Know Terms in SaaS Retention

Software as a Service (SaaS) is not a simple subject. Like any other industry, the world of SaaS has developed its jargon over the years.It is the responsibility of any product manager, founder, CEO, etc. to familiarize themselves with the latest technical and business terminologies of the industry.Understanding these technical terms and metrics is key