SaaS Growth Show & Articles
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SaaS User Retention
Keeping users is key to sustainable growth of a software business.
Currently releasing new episodes weekly on how to improve retention...
Why SaaS & Software Growth?
We are focused on helping software companies grow.
Our shows are just part of our SaaS.Coach resource site that includes tons of articles, videos, downloads, and resources on how to increase traffic, conversion, and retention for SaaS companies.
2018 - 2019 Report: Marketing in the SaaS Industry
For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.
5 Ways SaaS Companies use HubSpot for Better Marketing
Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.
SaaS Website Design Consistency for Conversion
Our goal is to increase conversions into demos, trials, and purchases as well as downloads, webinars, and follows.Often a huge design mistake is not developing a consistent and predicatble experience that makes it significantly easier for visitors to traverse a site and know when to take actions.To get started, watch episode #8 of our SaaS
SaaS website scrolling to improve time on site and conversion
People are now more likely to scroll than click to another page — the influence of mobile browsing and social media sites has influenced all online behavior.
SaaS Screenshots & Product Tours for Conversion
Prospects want to be able see and feel a product before buying it and software is no different.For software, our goal should be to provide an experience that allows visitors to virtually touch and try on our product before they convert.
Building Amazing SaaS Pricing Pages That Convert
In SaaS, it’s now table-stakes to make the pricing and value proposition of not just the product but also each pricing tier clear and easy to convert on.
Creating Multiple Conversion Points on SaaS Website
Everyone tries to focus on the big conversions like demos, trials, and purchases but that leaves a lot of visitors behind.The reality for any business is that not everyone that visits is ready to buy.
Scannable, Consumable Content To Drive SaaS Conversion
Making it extremely easy for visitors to understand what your software does and why they should care is imperative.Visitors do not take the time to read, only visit a few pages, and make decisions with limited information.
10 Principles for SaaS Website Conversion
Selling software requires a specialized approach to reach, convert, and retain customers.One of the key factors to driving growth is getting conversion right
Top 10 B2B SaaS Website Examples
Software-as-a-service (SaaS) companies need to create sites that provide a great user experience.
Best Conversion Tools for SaaS Websites
We’ll explain how you can optimize the customer’s journey as they maneuver the “buying funnel” and increase results through optimized conversion.
Who's in Charge of Retention?
The Marketing Budgets Report by Econsultancy revealed a bias by companies toward acquisition marketing. This bias comes at the expense of customer retention. What does this statement mean? Many organizations actively place a lot of emphasis and spend more money on customer acquisition programs. Unfortunately, these organizations are not paying equal attention to customer retention
User Retention: Don't Wait Until They're Gone
Churn is a RealityChurn is a reality that all SaaS companies must accept. Every customer you acquire will eventually churn. When and how depends on how your organization handles retention efforts. Churn is a silent killer of the modern-day SaaS business.What is Customer RetentionUser retention is the rate at which your SaaS company can keep
Customer Feedback: Why You Need It
Customer feedback is essential. Organizations that listen to their customers grow faster. Customer feedback is a powerful guide that provides you with critical insights. You can use the feedback to improve your products, revise your service delivery strategy, and optimize customer satisfaction. What is Customer Feedback? Customer feedback is a summary of how your products
Customer Communication for SaaS Retention
The customer is the core of any business. With strong interpersonal skills, you can maintain excellent communication with your clients. Customer communication for SaaS retention is the key to building lasting relationships and combating churn. A happy customer is an advocate for your SaaS business. Happy customers are willing to promote and recommend your business
SaaS Experience Journey Mapping
Journey maps are a standard user experience tool. Journey maps come in different shapes, sizes, and formats. Depending on the context, we can use these tools in a variety of ways.In this article, we shall examine experience journey mapping from different planes. We shall discuss the definition, importance, and possible examples of the subject matter.What
How Gamification Increases SaaS Retention
According to a study by TechValidate, About 30% of companies that use gamification were able to improve registration conversion rates by over 50%.So, how can we use gamification as a strategy to retain more customers?Why Should You Consider Gamification?Gamification is the application of gaming concepts in non-gaming contexts. In gamification, we borrow certain mechanics from
Marketing to the Right Customers Reduces Churn
Defining your target market is one of the most crucial tasks in marketing.This step is the foundation of an effective marketing strategy. From the way you develop your product names to your marketing channels, your target consumer should always be in mind.Target marketing is all about identifying and understanding your niche so that you can
Customer Loyalty Tactics for Software and SaaS Companies
It takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention.Therefore, customer loyalty is crucial to the success of the business. Software and SaaS businesses need their customers to find satisfaction in both their software and services.If your company can provide exceptional customer service in
8 Software Churn Prevention Tips
Like most SaaS managers, you are committed to running and growing your business. To achieve this goal, you need to ensure that you are meeting the needs of the consumer and mitigating churn.Customer acquisition is expensive. Some companies spend anywhere between 5-25 times more to acquire customers than to maintain the existing ones. Reducing churn