SaaS Marketing Articles, Tools, Podcasts & More

SaaS & Tech Marketing

Driving Targeted Website Traffic to Generate Leads

Slides from our two-hour workshop that went in depth on how to build an effective brand message and drive traffic to your site.


Everything You Need to Know About SaaS Affiliate Programs and How to Implement it Into Your Product-Led Growth Strategy.

SaaS Affiliate Programs: Everything You Need to Know About and How to Implement it Into Your Product-Led Growth Strategy.Generating trial users and acquiring customers for your SaaS business can be a frustrating challenge. If you’re looking for new ways to grow your business, you may have heard of affiliate marketing and wondered how it can


Social Media Trends for B2B SaaS Brands

Social Media Trends for B2B SaaS Brands to gain trust, drive trials & demos and speed up the sales cycle.


Top 39 Tools to Grow Your SaaS Company in 2022

Top 39 Tools to Grow Your SaaS Company in 2022User acquisition and retention is a complex ecosystem of activities for SaaS companies, but there are plenty of tools to not only ease the process but truly help your business grow. The growth process can be daunting. How do you get your product in front of…

SaaS & Tech Marketing

The Truth About SaaS User Acquisition Cost: What is it and Why Does it Matter?

The Truth About SaaS User Acquisition Cost: What is it and Why Does it Matter?More and more, companies are willing to drop large sums to grow their user base, and digital marketing spend is expected to grow to $645.8 billion by 2024. With this ballooning spend, businesses need to be more aware than ever of…

Healthcare Software Marketing

8 HealthTech Marketing Strategies

8 HealthTech Marketing StrategiesIn order for your Healthtech company to experience continuous growth, you need to hone in on your marketing strategy and effectively reach your target audience. With the rise of digital technologies, you have more options than ever before to market your Healthtech product, making it easier than ever to reach potential buyers.…

Government Software Marketing

Marketing Strategy Tips for Government Software Companies

Marketing Strategy Tips for Government Software CompaniesIn the SaaS industry, it’s imperative to map out a clearly defined target market. This gives businesses a more acute sense of who they are trying to reach to tailor their products and digital marketing strategy toward this group. This in turn makes your content marketing strategies much easier…

SaaS & Tech Marketing

Marketing Strategy Tips for EdTech Companies

Marketing Strategy Tips for EdTech Companies Education technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028. The reality is that external factors such as the COVID…

B2B SaaS

SaaS Product Demos That Sell

The Software as a Service (SaaS) industry is reliant on businesses being able to sell customers something that isn’t tangible. Whether for B2B or B2C companies, the challenge in the SaaS industry is finding a way to convince prospective customers to purchase something that they can’t hold in their hand or experience for themselves.SaaS sales…

SaaS & Tech Marketing

How to Get More SaaS Leads

How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Obviously, mastering the art of increasing your sales leads can be a huge catalyst for growth.  As we learn in our SaaS Founder interviews, many software companies start out…

SaaS & Tech Marketing

The Importance of Optimizing Your Software Company Content for SEO

According to BrightEdge, 68% of online experiences begin with a search engine. Nowadays, it’s all about who makes it to the top of Google search results.

SaaS & Tech Growth Strategy

Creating A Strategic Marketing Approach for Software & Technology Companies

The most successful marketing campaigns are executed with a clear vision and goal.

SaaS & Tech Marketing

Determining Key Performance Indicators for Software & SaaS Marketing

When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success.

Conversion Optimization

How Technology Companies Can Leverage Industry Specific Landing Pages

Did you know that your technology company can use its landing page to win customers? You read that right. You can use your IT firm’s landing page to do the marketing for you if they are industry-specific and optimized to the core.To do your marketing the right way, you can always use the help of…

Medical Device Marketing

5 Best Channels to Market Your Device Company

the projected sales of Internet-of-things (IoT) devices will be around $1.1 trillion in the year 2023. As of 2020, $749 billion were spent on IoT devices alone.

SaaS & Tech Marketing

Top 5 Pay-Per-Click Optimization Tactics for SaaS Companies

To make an impact in the digital world today, your software company must know the tricks of its trade. To win decent leads to your website, software companies rely on using pay-per-click (PPC). While using this strategy is a great way to attract traffic to your SaaS website, it may not work if your PPC…

SaaS & Tech Growth Strategy

How Technology Companies Can Leverage Focused Niche Markets

How B2B SaaS Companies Can Leverage Focused Niche MarketingAs the world advances more and more toward consistent innovation, B2B SaaS companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest.…

SaaS & Tech Marketing

5 Tips To Market Your Growing Software Development Business

In today’s world, the demand and use of technology are more than ever. While starting up a software development business is an intelligent move, you need to know how to ‘sell’ your services to your customers. With the right marketing strategy, your company is sure to leave its prints in the market.Today, people are more…

SaaS & Tech Marketing

9 Great Content Ideas for Software Firms

Content is a game changer for software companies in both driving organic traffic and building confidence of prospective buyers.If you are a software company in any stage of trying to acquire new customers, content is a key component of your strategy. The challenge is that content creation can get stale by just producing blog article…

SaaS & Tech Marketing

PR Strategies for Tech Consulting Services

PR Strategies for Tech Consulting ServicesIn the technology industry, the business environment is not as traditional as before, it is entirely different from what it used to be – no longer business as usual.The reason for this new trend is obvious – competition has intensified and companies strive to remain a going concern and foster…

SaaS & Tech Marketing

The Ultimate Guide to Creating Great Value Propositions for Market Differentiation

Value propositions and market differentiation stand at the core of your competitive advantage. Your value proposition defines the reasons why people want to buy from your company.

SaaS & Tech Marketing

101 Marketing Ideas for Technology Companies

Explore 101 amazing ideas to drive leads for your technology company. Pin your favorites and share them.

SaaS & Tech Marketing

2023 Report: Most Important Marketing Stats in the Software & SaaS Industry

For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.

SaaS & Tech Marketing

5 Ways SaaS Companies use HubSpot for Better Marketing

Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.

SaaS & Tech Marketing

9 Search Optimization Tips for Software Companies

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

SaaS & Tech Marketing

Ensuring ROI in Marketing

Slides from our seminar on how to track, measure and analyze return on investment for your marketing initiatives.

B2B SaaS

Creating Microsites for Software Company Marketing

A microsite is a narrow focused way to attract and convert leads for SaaS companies.You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.But, your in need of expanding your SaaS Marketing…

Interactive & Media

Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and Trials

Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and TrialsWhen it comes to selling enterprise software, it is neither a simple or short process but the right tools can help you close more deals.It is important to have the right sales process and tools to help your sales team impact revenue and meet…

Conversion Optimization

Using Software Demos in Your Marketing Funnel

Are you using demos to promote your software? In this video, Andy discusses how to effectively incorporate demos into your sales funnel. Using the right demos for your product can drastically increase your sales, so why not make sure you are making the most of your marketing efforts! Check out Andy’s first video on explainer…

SaaS & Tech Marketing

5 Top-Notch Animated Explainer Videos

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer video is and how effective it can be, you decide that creating your own is the best way to get the word out and generate…

SaaS & Tech Marketing

Explainer Videos and How to Leverage Them

Andy defines what explainer videos are and shares some tips on how to make sure yours is as effective as possible in order to maximize your sales.   Check out Andy’s second video on product tours here. Check out Andy’s third video on demos here.

SaaS & Tech Marketing

How Explainer Videos Can Benefit Your Software Company

 You have the most amazing software that will considerably improve the professional or personal lives of your potential customers. Now all you have to do is get them to install it.One of the best ways to increase customer engagement and drive sales of your product is video marketing. In fact, four times as many customers…

SaaS & Tech Marketing

Saving SEO Face in the Wake of a Website Redesign

How SaaS Companies Can Avoid SEO Loss During A Website RedesignYou’ve worked hard over the years making sure your website is well-optimized. You’ve spent countless nights reading up on Google’s latest algorithm updates, wondering how they’re going to affect your website traffic and search rankings. You may have dabbled in some black- or grey-hat techniques…

SaaS & Tech Marketing

Delivering Value Through Personalized Email Marketing

Think about the last time you went to buy a car. Odds are, you didn’t just walk into a dealership and buy one immediately. You probably looked at a few, test-drove some of them, and then picked one or two you really liked to mull over. How about after you left the dealership? There’s a good…

SaaS & Tech Marketing

Why Search Traffic Is Still the Top Driver for Software Companies

Searchers have a need or a problem which means that traffic from SEO are visitors ready to convert.Search traffic for software and SaaS companies is still one of the most coveted growth strategies for user acquisition because it flat out works.Here is why SEO for SaaS works:Intent – searchers have intent to take action. To…

SaaS & Tech Marketing

7 Key Marketing Strategies for Technology Companies

7 Key Marketing Strategies for Technology CompaniesThe way enterprise technology and software companies need to approach marketing is evolving, and it is imperative to leverage tactics that will produce real results.In the face of increased competition for attention on digital channels, technology companies in the B2B sector struggle to reach the right decision makers on…