SaaS Marketing Articles, Tools, Podcasts & More

SaaS Marketing

Marketing Strategy Tips for EdTech Companies

EXPLORE EDTECH MARKETING TIPSPART 1:Tracking ResultsPART 2:AutomationPART 3:Inbound MarketingPART 4:SegmentationMarketing Strategy Tips for EdTech CompaniesEducation technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028.The reality is…


How to Get More SaaS Leads

How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Obviously, mastering the art of increasing your sales leads can be a huge catalyst for growth.  As we learn in our SaaS Founder interviews, many software companies start out…

SaaS Marketing

2018 - 2019 Report: Marketing in the SaaS Industry

For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.

SaaS Marketing

5 Ways SaaS Companies use HubSpot for Better Marketing

Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.

Agile Marketing

9 Search Optimization Tips for Software Companies

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

B2B SaaS

Creating Microsites for Software Company Marketing

A microsite is a narrow focused way to attract and convert leads for SaaS companies.You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.But, your in need of expanding your SaaS Marketing…

Interactive & Media

Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and Trials

When it comes to selling enterprise software, it is neither a simple or short process but the right tools can help you close more deals.It is important to have the right sales process and tools to help your sales team impact revenue and meet their goals.  There are several stages that start with awareness move…

Agile Marketing

5 Top-Notch Animated Explainer Videos

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer video is and how effective it can be, you decide that creating your own is the best way to get the word out and generate…

Agile Marketing

Marketing Campaigns You Can Fall in Love With

Valentine’s day is a time for love, chocolate, and marketing. No, really. We’ve seen an increase in spend and a growing number of purchases outside of the traditional spousal gifting in recent years. February 14 has grown to be a very important date to marketers. But don’t stifle the brilliance displayed during holiday campaigns to…

SaaS Marketing

How BuzzFeed Landed Me A Job

I’m no visionary, but at some point the thought did cross my mind…

SaaS Marketing

Top 3 Reasons to Make Real Content

Before my career turned to design and development, I nurtured my right brain far more than my left by constantly writing poetry. I love writing; more than that, I love metaphor and rhythm and clever twists of phrase and even corny-uncle puns. That’s why it’s important for me to find the right balance between findable…

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