SaaS Marketing Articles, Tools, Podcasts & More

SaaS Founder Interview

SaaS Founder Interview: Lindsay Tjepkema

Lindsay Tjepkema is Co-Founder & CEO of Casted, the first podcast solution for B2B marketers.

SaaS Founder Interview

SaaS Founder Interview: Jessica Willis @ Pocketnest

Jessica Willis is Founder & CEO of Pocketnest, a venture-backed B2B2C SaaS platform that helps users achieve financial wellness, while strengthening their relationship with their financial institution.

SaaS Founder Interview

SaaS Founder Interview: Matt McCarrick @ SkillSetz

Matt McCarrick is the CEO & founder of SkillSetz. SkillSetz offers businesses of all sizes a one-stop shopping experience for all of their Project-based Services needs.

SaaS Founder Interview

SaaS Founder Interview: Reetu Gupta @ Cirkled In

Reetu Gupta is CEO and Co-Founder at Cirkled In. Cirkled In is a portfolio platform for students to get discovered by colleges by showcasing that you are more than just a test score.

SaaS Founder Interview

SaaS Founder Interview: Andrew Butt @ Enable

Andrew Butt is the Co-founder & CEO of Enable, a modern, cloud-based B2B software solution for rebate management. Distributors, wholesalers and manufacturers across over 50 industries now have an easy, seamless solution to execute and track their full range of trading programs. The company is backed by $16M in funding from notable Silicon Valley investors, Menlo Ventures and Sierra Ventures.

SaaS Founder Interview

SaaS Founder Interview: Jeroen Corthout @ Salesflare

Jeroen Corthout is co-founder of Salesflare, an easy and automated CRM for small businesses selling B2B.

SaaS Founder Interview

SaaS Founder Interview: Martin Langelo Lien @ Respond Flow

Martin Langelo Lien is CEO & Co-Founder of Respond Flow. Respond Flow enables you to automatically send mass personalized text messages to grow your business and connect with your loyal customers.

SaaS Founder Interview

SaaS Founder Interview: Mark Stralka @ MobileLocker

This week’s guest is Mark Stralka, CEO & Founder of MobileLocker. MobileLocker is an HCP Engagement Platform that empowers pharmaceutical sales, marketing, and medical affairs teams with simplified, streamlined, and fully compliant digital software to improve marketing effectiveness, visualize sales insights, and accelerate revenue growth.

SaaS Founder Interview

SaaS Founder Interview: Zack Fisch-Rothbart @ CoHealth

This week’s guest is Zack Fisch-Rothbart, CEO & Founder of CoHealth. CoHealth is a patient relationship platform that improves patient outcomes and experiences by providing a single point of access for the entire healthcare experience.

SaaS Founder Interview

SaaS Founder Interview: Mike Arsenault @ Rejoiner

This week’s guest is Mike Arsenault, founder and CEO of Rejoiner. Rejoiner is a lifecycle email marketing software designed specifically to help online retailers and eCommerce companies reduce their cart abandonment rate and retain their best customers.

SaaS Founder Interview

SaaS Founder Interview: Jimmy Chebat @ ZiZo

Hear from Jimmy Chebat, the founder of ZiZo, a Workplace Gamification & Business Intelligence Platform that helps organizations incentivize their employees. As a SaaS start-up founder, Jimmy shares his adventure with us in building a team, planning a product, raising capital and more.

SaaS Founder Interview

SaaS Founder Interview: Ted Mico @ Thankful

Ted Mico is Co-Founder & CEO at Thankful. Thankful is the only AI agent loved by end-customers, because it’s designed for end-customers.

SaaS Founder Interview

SaaS Founder Interview: Evan Schneyer @ Outlaw

Outlaw’s Co-Founder and CEO Evan Schneyer started his first tech company nearly a decade ago. It later sold to TripAdvisor, and the experience left him inspired and determined to build a platform that would help users through the contract process. That’s when he and his co-founder created Outlaw, an end-to-end contract management platform.

SaaS Founder Interview

SaaS Founder Interview: Dan Pantelo @ Marpipe

Dan Pantelo is CEO & Founder at Marpipe. Marpipe is the first multivariate testing platform for creative.

SaaS Founder Interview

SaaS Founder Interview: Jeff Schwerdt @ Viper Consulting

In this episode of the SaaS Founder Show, we talk to Jeff Schwerdt, founder of Viper Consulting, about his latest SaaS business and a successful exit from his last company.

SaaS Founder Interview

SaaS Founder Interview: David Lecko @ DealMachine

In this episode of the SaaS Founder Show, we have a great conversation with the Founder and CEO of DealMachine, David Lecko. DealMachine is an all-in-one app that allows real estate investors to scale and transform their business.

SaaS Founder Interview

SaaS Founder Interview: Matthew Barnett @ Bonjoro

On this episode, we interview Matt Barnett, founder of Bonjoro. Bonjoro is a SaaS platform that delivers video email that connects you with your people. Easily record and send quick personalized videos from mobile, web and Chrome.

SaaS Marketing

2018 - 2019 Report: Marketing in the SaaS Industry

For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.

SaaS Marketing

5 Ways SaaS Companies use HubSpot for Better Marketing

Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.

Agile Marketing

9 Search Optimization Tips for Software Companies

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

Agile Marketing

5 Top-Notch Animated Explainer Videos

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer video is and how effective it can be, you decide that creating your own is the best way to get the word out and generate