SaaS Marketing Articles, Tools, Podcasts & More


Top 39 Tools to Grow Your SaaS Company in 2022

So you’ve launched your SaaS company – congrats! Now for the next exciting part of every startup’s lifecycle: driving growth. The growth process can be daunting. How do you get your product in front of the right people as quickly as possible AND get them to sign up? Where do you start? The good news…

SaaS & Tech Marketing

The Truth About SaaS User Acquisition Cost: What is it and Why Does it Matter?

The Truth About SaaS User Acquisition Cost: What is it and Why Does it Matter?More and more, companies are willing to drop large sums to grow their user base, and digital marketing spend is expected to grow to $645.8 billion by 2024. With this ballooning spend, businesses need to be more aware than ever of…

Healthcare Software Marketing

Healthcare Software Marketing Strategies: Bringing the Patient to You

Healthtech requires a specialized marketing strategy to penetrate complex purchasing systems in the healthcare industry.Marketing in the healthcare industry is complex. It is a heavily regulated industry with many deeply entrenched standards and ways of doing things. But if you’re going to reach potential customers like patients and healthcare professionals, having a high-quality marketing strategy…

Government Software Marketing

Marketing Strategy Tips for Government Software Companies

In the SaaS industry, it’s imperative to map out a clearly defined target market. This gives businesses a more acute sense of who they are trying to reach to tailor their products and digital marketing strategy towards this group.Govtech companies can’t market the same way B2C or even B2B companies do, as their customer base…

SaaS & Tech Marketing

Marketing Strategy Tips for EdTech Companies

Marketing Strategy Tips for EdTech CompaniesEducation technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028. The reality is that external factors such as the COVID pandemic…

B2B SaaS

SaaS Product Demos That Sell

The Software as a Service (SaaS) industry is reliant on businesses being able to sell customers something that isn’t tangible. Whether for B2B or B2C companies, the challenge in the SaaS industry is finding a way to convince prospective customers to purchase something that they can’t hold in their hand or experience for themselves.SaaS sales…

SaaS & Tech Marketing

How to Get More SaaS Leads

How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Obviously, mastering the art of increasing your sales leads can be a huge catalyst for growth.  As we learn in our SaaS Founder interviews, many software companies start out…

SaaS & Tech Marketing

The Importance of Optimizing Your Software Company Content for SEO

According to BrightEdge, 68% of online experiences begin with a search engine. Nowadays, it’s all about who makes it to the top of Google search results.

SaaS & Tech Growth Strategy

Creating A Strategic Marketing Approach for Software & Technology Companies

The most successful marketing campaigns are executed with a clear vision and goal.

SaaS & Tech Marketing

Determining Key Performance Indicators for Software & SaaS Marketing

When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success.

Conversion Optimization

How Technology Companies Can Leverage Industry Specific Landing Pages

Did you know that your technology company can use its landing page to win customers? You read that right. You can use your IT firm’s landing page to do the marketing for you if they are industry-specific and optimized to the core.To do your marketing the right way, you can always use the help of…

Medical Device Marketing

5 Best Channels to Market Your Device Company

the projected sales of Internet-of-things (IoT) devices will be around $1.1 trillion in the year 2023. As of 2020, $749 billion were spent on IoT devices alone.

SaaS & Tech Marketing

Top 5 Pay-Per-Click Optimization Tactics for SaaS Companies

To make an impact in the digital world today, your software company must know the tricks of its trade. To win decent leads to your website, software companies rely on using pay-per-click (PPC). While using this strategy is a great way to attract traffic to your SaaS website, it may not work if your PPC…

SaaS & Tech Growth Strategy

How Technology Companies Can Leverage Focused Niche Markets

As the world is advancing more and more towards technology, technology companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. To make sure your IT firm is the ‘fittest’,…

SaaS & Tech Marketing

5 Tips To Market Your Growing Software Development Business

In today’s world, the demand and use of technology are more than ever. While starting up a software development business is an intelligent move, you need to know how to ‘sell’ your services to your customers. With the right marketing strategy, your company is sure to leave its prints in the market.Today, people are more…

SaaS & Tech Marketing

9 Great Content Ideas for Software Firms

Content is a game changer for software companies in both driving organic traffic and building confidence of prospective buyers.If you are a software company in any stage of trying to acquire new customers, content is a key component of your strategy. The challenge is that content creation can get stale by just producing blog article…

SaaS & Tech Marketing

PR Strategies for Tech Consulting Services

In the technology industry, the business environment is not as traditional as before, it is entirely different from what it used to be – no longer business as usual.The reason for this new trend is obvious – competition has intensified and companies strive to remain a going concern and foster business growth. One of the…

SaaS & Tech Marketing

The Ultimate Guide to Creating Great Value Propositions for Market Differentiation

Value propositions and market differentiation stand at the core of your competitive advantage. Your value proposition defines the reasons why people want to buy from your company.

SaaS & Tech Marketing

101 Marketing Ideas for Technology Companies

Explore 101 amazing ideas to drive leads for your technology company. Pin your favorites and share them.

SaaS & Tech Marketing

2018 - 2019 Report: Marketing in the SaaS Industry

For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.

SaaS & Tech Marketing

5 Ways SaaS Companies use HubSpot for Better Marketing

Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.

SaaS & Tech Marketing

9 Search Optimization Tips for Software Companies

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

SaaS & Tech Marketing

Ensuring ROI in Marketing

Slides from our seminar on how to track, measure and analyze return on investment for your marketing initiatives.

SaaS & Tech Marketing

Driving Targeted Website Traffic to Generate Leads

Slides from our two-hour workshop that went in depth on how to build an effective brand message and drive traffic to your site.

Market Research

Driving ROI from Analytics

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and…

B2B SaaS

Creating Microsites for Software Company Marketing

A microsite is a narrow focused way to attract and convert leads for SaaS companies.You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.But, your in need of expanding your SaaS Marketing…

Interactive & Media

Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and Trials

Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and TrialsWhen it comes to selling enterprise software, it is neither a simple or short process but the right tools can help you close more deals.It is important to have the right sales process and tools to help your sales team impact revenue and meet…

Conversion Optimization

Using Software Demos in Your Marketing Funnel

Are you using demos to promote your software? In this video, Andy discusses how to effectively incorporate demos into your sales funnel. Using the right demos for your product can drastically increase your sales, so why not make sure you are making the most of your marketing efforts! Check out Andy’s first video on explainer…

SaaS & Tech Marketing

5 Top-Notch Animated Explainer Videos

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer video is and how effective it can be, you decide that creating your own is the best way to get the word out and generate…

SaaS & Tech Marketing

Explainer Videos and How to Leverage Them

Andy defines what explainer videos are and shares some tips on how to make sure yours is as effective as possible in order to maximize your sales.   Check out Andy’s second video on product tours here. Check out Andy’s third video on demos here.

SaaS & Tech Marketing

How Explainer Videos Can Benefit Your Software Company

You have the most amazing software that will considerably improve the professional or personal lives of your potential customers. Now all you have to do is get them to install it.One of the best ways to increase customer engagement and drive sales of your product is video marketing. In fact, four times as many customers…

SaaS & Tech Marketing

Saving SEO Face in the Wake of a Website Redesign

You’ve worked hard over the years making sure your website is well-optimized. You’ve spent countless nights reading up on Google’s latest algorithm updates, wondering how they’re going to affect your website traffic and search rankings. You may have dabbled in some black- or grey-hat techniques in the past, but you’ve since seen the errors of…

SaaS & Tech Marketing

Delivering Value Through Personalized Email Marketing

Think about the last time you went to buy a car. Odds are, you didn’t just walk into a dealership and buy one immediately. You probably looked at a few, test-drove some of them, and then picked one or two you really liked to mull over. How about after you left the dealership? There’s a good…

SaaS & Tech Marketing

Why Search Traffic Is Still the Top Driver for Software Companies

Searchers have a need or a problem which means that traffic from SEO are visitors ready to convert.Search traffic for software and SaaS companies is still one of the most coveted growth strategies for user acquisition because it flat out works.Here is why SEO for SaaS works:Intent – searchers have intent to take action. To…

SaaS & Tech Marketing

Marketing Automation For Voice & Data Companies

Marketing Automation can be a great tool when trying to communicate to and nurture your target audience. Here’s Ryan’s thoughts on how voice & data companies can integrate marketing automation.