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How to Determine a Marketing Budget

Avoid Vague Goals in Your Marketing Plan

Blue Ocean Strategy

Motivational Quotes for Marketing Professionals

Take AIM: How to Target the Right Audience

Segmentation, Targeting, and Positioning

The Vision Gap

More Growth Strategy Stats

Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

High-growth companies generate 60% fewer sales opportunities than low-growth companies

Three uses for the SaaS Guidelines

Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)

Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth