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More Growth Strategy Stats

More than 1/2 of SAAS companies increased their spending on customer retention last year

36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

In 2017, Foxconn Technology Group achieved revenue of 158.15 billion U.S. dollars.

The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

For SaaS companies valued at over $1billion, the median amount of financing raised is $206million

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