More Growth Strategy Articles

Marketing Strategy vs. Marketing Plan

The Vision Gap

Creating an Audience Matrix

Tools For Bridging The Culture Gap

Blue Ocean Strategy

Blue Ocean Strategy Developing Value Propositions

How To Assess Your Brand, Website, Marketing & Competitors

The Importance of a Business Plan

Avoid Vague Goals in Your Marketing Plan

Tell Great Stories!

More Growth Strategy Stats

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

More than 1/2 of SAAS companies increased their spending on customer retention last year

Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

When venture capitalists participate in seed rounds, the average round size is 3x larger

The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers