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More Growth Strategy Stats

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale

SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer

A 1% increase in pricing strategy yields an average 11% increase in profit

At Twitter, 10 percent of tech roles are staffed by women

Negative Churn and Expansion Revenue

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services