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More Growth Strategy Stats

SaaS businesses face significant losses in the early years (and often an associated cash flow problem)

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

Software and online services are in a period of dizzying growth

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017