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Blue Ocean Strategy Developing Value Propositions
Take AIM: How to Target the Right Audience
Defining Your Brand Voice
Organization Structure Planning
Take AIM: Why a Strategic Approach to Marketing is Best
Blue Ocean Strategy
The Culture Gap
13 Strategies to Boost SaaS User Retention and Renewals
The Basics of Analyzing Your Audience
Segmentation, Targeting, and Positioning
A 1% increase in pricing strategy yields an average 11% increase in profit
As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.
Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
SaaS IPOs have more than doubled over the last 12 years
In 2017, the global adoption rate for biotech soybean amounted to 77 percent.
In 2017, the world invested around 3.4 billion U.S. dollars in small hydropower technologies, down from 3.9 billion U.S. dollars in 2016.
Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate
The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling
Companies with longer contracts (2+ years) reported the lowest annual unit churn