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Quote in Growth Strategy

It’s essential to have a point of view that puts a stake in the ground and breaks through the clutter.

More Growth Strategy Articles

Blue Ocean Strategy Developing Value Propositions

Take AIM: How to Target the Right Audience

Defining Your Brand Voice

Organization Structure Planning

Take AIM: Why a Strategic Approach to Marketing is Best

Blue Ocean Strategy

The Culture Gap

13 Strategies to Boost SaaS User Retention and Renewals

The Basics of Analyzing Your Audience

Segmentation, Targeting, and Positioning

More Growth Strategy Stats

A 1% increase in pricing strategy yields an average 11% increase in profit

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

SaaS IPOs have more than doubled over the last 12 years

In 2017, the global adoption rate for biotech soybean amounted to 77 percent.

In 2017, the world invested around 3.4 billion U.S. dollars in small hydropower technologies, down from 3.9 billion U.S. dollars in 2016.

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

Companies with longer contracts (2+ years) reported the lowest annual unit churn

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