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Marketing Strategy vs. Marketing Plan
The Vision Gap
Creating an Audience Matrix
Tools For Bridging The Culture Gap
Blue Ocean Strategy
Blue Ocean Strategy Developing Value Propositions
How To Assess Your Brand, Website, Marketing & Competitors
The Importance of a Business Plan
Avoid Vague Goals in Your Marketing Plan
Tell Great Stories!
While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution
SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence
The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month
In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal
More than 1/2 of SAAS companies increased their spending on customer retention last year
Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale
In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.
When venture capitalists participate in seed rounds, the average round size is 3x larger
The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms
Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers