More Growth Strategy Articles

The Culture Gap

The Basics of Analyzing Your Audience

Marketing Strategy vs. Marketing Plan

Creating A Strategic Marketing Approach for Software & Technology Companies

Motivational Quotes for Marketing Professionals

An Applied Innovation Model

Evaluating Your Software Brand Positioning Through SWOT Analysis

How To Get a Head Start on Marketing Your Product

Avoid Vague Goals in Your Marketing Plan

Determining Your Audiences For Your Software or Technology Website

More Growth Strategy Stats

A 1% increase in pricing strategy yields an average 11% increase in profit

in 2016, women-led companies received $1.46 billion in investments from venture capitalists. Male-led companies, on the other hand, received $58.2 billion

In 2017, IBM generated 37.8 billion U.S. dollars in global IT services revenue, making it the largest IT services company in the world in terms of net sales

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer