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Adding Opt-In Services to Traditional Media Campaigns
Six Tenets of Relationship Marketing
Driving ROI from Analytics
Explainer Videos and How to Leverage Them
3 Ways Manufacturers Can Market Using Their Vendors
Search Optimization Redefined
What is an SEO Audit?
Ways to Evolve Traditional Marketing
Analytics – The Basics
Content Writing Algorithms
Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.
53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all
If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved
Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.
Many a small thing has been made large by the right kind of advertising.
Nothing draws a crowd like a crowd.
The best place to hide a dead body is page 2 of Google search results.
80% of marketers report that their departments are understaffed, making them feel overloaded