Analyzed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

SaaS + Software
Statistic in SaaS & Tech Growth Strategy

Statistic Info

Survey results indicate that companies in the $7.5MM-$15MM range are among the fastest growers. The median growth in this range is much greater than the median of companies half their size. Interestingly, there was a similar bump-up last year, but for companies between $5MM-$7.5MM.

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80% of venture capital investments take place in the enterprise

How To Make Pricing A Constant Process In Your Organization

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

54% treat upselling and add-on sales as high priority

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

More SaaS & Tech Growth Strategy Stats

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business

Cloud-hosted applications have a 99% uptime

73% of organizations indicated nearly all their apps will be SaaS by 2021

A 1% increase in pricing strategy yields an average 11% increase in profit

More than 1/2 of SAAS companies increased their spending on customer retention last year

SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime)

The average SaaS company spends just 6 hours determining their pricing strategy

In 2017, Foxconn Technology Group achieved revenue of 158.15 billion U.S. dollars.

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