Statistic Info

Survey results indicate that companies in the $7.5MM-$15MM range are among the fastest growers. The median growth in this range is much greater than the median of companies half their size. Interestingly, there was a similar bump-up last year, but for companies between $5MM-$7.5MM.

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To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%

If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

More than 1/2 of SAAS companies increased their spending on customer retention last year

The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year

Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015

More Growth Strategy Stats

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms

Invention is 10% inspiration and 90% perspiration.

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50

Negative Churn and Expansion Revenue