26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher

SaaS + Software
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Survey results indicate that companies in the $7.5MM-$15MM range are among the fastest growers. The median growth in this range is much greater than the median of companies half their size. Interestingly, there was a similar bump-up last year, but for companies between $5MM-$7.5MM.

There doesn’t appear to be any relationship between median contract size and growth other than a bump-up for the <$1K and $15K-$25K groups (though this could be skewed by sparse data in those groups). Last year, the bump-up occurred for companies in the $100K-$250K AVC range.

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The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

SaaS businesses face significant losses in the early years (and often an associated cash flow problem)

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

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Cloud-hosted applications have a 99% uptime

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

The global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025

More than 1/2 of SAAS companies increased their spending on customer retention last year

A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

Analyzed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc

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