It can be hard to get people to write articles or create white papers, but put an expert in front of a camera and ask a question about what they do - you get gold in minutes.
People buy from people and the web can be a cold place. Videos allow you to create a relationship with prospects and visitors in a way text just can't.
Content marketing is about planting a flag and defining yourself as the go-to people for what you do. Video can quickly rely that you are the best.
Having more content on your site increases search optimization and specific topics used in videos gets you to the top of the ranks for customer pains.
We should all post on Social Media and send out newsletters, but it can be hard. With consistent video content you have a library of great posts.
When trying to close a deal, its hard to come up with a reason to follow up. Having a library of videos you can send to prospects lets you follow up, be an expert and impress them.