This is the story of ITS software and how we helped them reimagine their business.

Brand Strategy, Identity Design, Messaging, Web Design, Tradeshow Design, and Marketing.

THE NEED

ITS has been in business for over 25 years and grew with little to no marketing at all.

With a new merger, a changing industry, and a new version of their platform they were looking to reinvent their brand and invest in growth.

ITS wanted someone to help them completely stand out from anyone in the industry.

The goal was to create a strong position for the company to go to market stronger, a brand that would convey their focus on software, a look that looked modern & different, and use all of that as a foundation to an intelligent marketing system.

THE BRAND

The old logo and brand was dated, hard to read, and in need of a refresh.

A new logo and brand was created to reflect the industry and bring a clean, modern look to this established company.

THE POSITIONING

The old position and message focused on what their software did, but missed the mark of why.

Our goal was to focus on the audience and put them first. To talk about outcomes before features and excite their audience to act.

We create logistics heros.

One integrated, online platform to reduce costs, manage compliance, and track shipments in real-time.

"A clear, panoramic view"

"Speed, reliability and ease of use"

"Unparalleled support staffed by real people."

THE WEBSITE

For software companies, websites are a key sales tool. The old site lacked the user experience and best practices to attain traffic and get conversions.

We completely reimagined the site with our new brand and focused on best practices for software companies to get results.