Reliant upon word-of-mouth and referrals to drive new business, the Insivia team was initially brought in to define their brand positioning and develop marketing strategies to ensure continued growth, as their messaging had been general in nature and did not clarify their value proposition. From there, Insivia would be tasked with redesigning the Data Ideology website and execute on content marketing and other ongoing needs.
Our workshop-style, exercise-based approach allowed the Data Ideology team to unlock their ideal target audiences based on their experience and the competitive advantages held over Big 4 Consulting firms.
Once we had a powerful brand strategy with value propositions, brand voice, and key messaging we were then able to envision a new website that clearly articulated who they were while providing confidence through a modern look.
To date, Data Ideology has seen a return on their investment of multiple brand-new six-figure deals closed as a result of inbound leads. This, in addition to, a healthy and growing pipeline of marketing and sales qualified prospects that figure to see Data Ideology continue their story of continued business growth, allowing them to focus on their core competencies and deliver results for their clients.