Data Ideology

Data Ideology is a data & analytics consultancy based in Pittsburgh, PA that delivers on the demands organizations face to achieve immediate, impactful data insights.

Data Ideology logo reversed

The Challenge

Founded in 2017, Data Ideology realized early success and a hiring spree of more than ten new employees ensued.

With little to no dedicated marketing resources, Data Ideology engaged Insivia to assist with their growth and to help them become the go-to data and analytics consulting firm in Pittsburgh and Great Lakes region.

Reliant upon word-of-mouth and referrals to drive new business, the Insivia team was initially brought in to define their brand positioning and develop marketing strategies to ensure continued growth, as their messaging had been general in nature and did not clarify their value proposition. From there, Insivia would be tasked with redesigning the Data Ideology website and execute on content marketing and other ongoing needs.

The Approach

Positioning Strategy, Brand, Web & Marketing

The first objective was to create a unique and compelling story that would resonate with target audiences and contrast key competition.

Our workshop-style, exercise-based approach allowed the Data Ideology team to unlock their ideal target audiences based on their experience and the competitive advantages held over Big 4 Consulting firms.

The Analysis

This output provided clarity and unlocked how we would tell their story.

We took them from generic solution based messaging to a story about how "Strategy + Methodology = Insight Accelerated" to emphasize their approach and client outcomes.

Once we had a powerful brand strategy with value propositions, brand voice, and key messaging we were then able to envision a new website that clearly articulated who they were while providing confidence through a modern look.

Website Design + Development

A sleek and modern site reflecting their approach and unique methodologies.

Once we had a powerful brand strategy with value propositions, brand voice, and key messaging we were then able to envision a new website that clearly articulated who they were while providing confidence through a modern look.

Old Site  vs.  New Site
The Results

Our marketing strategy lead into an ongoing retainer where we worked on Hubspot integration, content, SEO, targeted campaigns, webinars, and more to produce concrete B2B leads at the enterprise level.

In 8 months we took Data Ideology’s website from 6 phrases in the top 100 results of Google to 945 phrases valued at $894 per month. That's a 15,650% increase - as in 15 thousand.

To date, Data Ideology has seen a return on their investment of multiple brand-new six-figure deals closed as a result of inbound leads. This, in addition to, a healthy and growing pipeline of marketing and sales qualified prospects that figure to see Data Ideology continue their story of continued business growth, allowing them to focus on their core competencies and deliver results for their clients.