In this Insivia Insight, we talk about how important it is to keep things simple when optimizing for conversion.

Designing a website or planning a marketing campaign can be exciting, but it’s easy to get carried away with enthusiasm. Innovative approaches and ideas are great, but it’s wise to exercise restraint.

When we take on a new web design or app development project, navigation is one of the first things we look at. It’s a major component that makes up UX, or user experience, but it also plays a big part in conversion optimization.

Do you have questions about the web design process and how it fits together with a marketing strategy? Are you interested in converting more of your site traffic? Take a look at some of our resources and contact us today.