In this Insivia Insight, we talk about how important it is to keep things simple when optimizing for conversion.

Designing a website or planning a marketing campaign can be exciting, but it’s easy to get carried away with enthusiasm. Innovative approaches and ideas are great, but it’s wise to exercise restraint.

When we take on a new web design or app development project, navigation is one of the first things we look at. It’s a major component that makes up UX, or user experience, but it also plays a big part in conversion optimization.

Do you have questions about the web design process and how it fits together with a marketing strategy? Are you interested in converting more of your site traffic? Take a look at some of our resources and contact us today.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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