In this Insivia Insight, Patrick talks about how important it is to keep things simple when when optimizing for conversion.

Designing a website or planning a marketing campaign can be exciting, but it’s easy to get carried away with enthusiasm. Innovative approaches and ideas are great, but it’s wise to exercise restraint.

When we take on a new web design or app development project, navigation is one of the first things we look at. It’s a major component that makes up UX, or user experience, but it also plays a big part in conversion optimization.

Do you have questions about the web design process and how it fits together with marketing strategy? Are you interested in converting more of your site traffic? Take a look at some of our resources and contact us today.