MailChimp is an email service provider, and a very intriguing solution for all your email marketing needs. The system itself is very robust, with features such as:

A/B split testing

Autoresponders

Dynamic Content

However, Mailchimp is extremely intuitive, and easy to get started with. Newsletter signups operate under a double opt-in philosophy to keep bounces down, and conversion high. Emails can be text only, clean and simple templates, or fully custom. It also has an “Inbox Inspector” tool for reviewing your emails in the most common clients, to ensure a consistent experience. MailChimp allows you to provide dynamic content to your subscribers based on their preferences, and you can personalize the emails using merge tags to display specific subscriber info. Lastly, MailChimp offers several integration solutions for your current site. The most basic solution is a semi-customizable form that can be added to any page needed.

Checkout Mailchimp.com and visit Insivia.com to see how we can help with your email marketing campaign.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


Details + Registration