MailChimp is an email service provider, and a very intriguing solution for all your email marketing needs. The system itself is very robust, with features such as:

A/B split testing

Autoresponders

Dynamic Content

However, Mailchimp is extremely intuitive, and easy to get started with. Newsletter signups operate under a double opt-in philosophy to keep bounces down, and conversion high. Emails can be text only, clean and simple templates, or fully custom. It also has an “Inbox Inspector” tool for reviewing your emails in the most common clients, to ensure a consistent experience. MailChimp allows you to provide dynamic content to your subscribers based on their preferences, and you can personalize the emails using merge tags to display specific subscriber info. Lastly, MailChimp offers several integration solutions for your current site. The most basic solution is a semi-customizable form that can be added to any page needed.

Checkout Mailchimp.com and visit Insivia.com to see how we can help with your email marketing campaign.

July 11, 2019 Seminar

Marketing Uncovered: Market Research & Assessments To Win

Know Where You Stand To Reach Your Destination This seminar will give you a step-by-step approach to gathering information from prospects, assessing your current marketing, and evaluating competitors. These elements are key to creating a plan for successful marketing and we’ll be giving you a unique insight into how to get it done. During this […]


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