HOW WE DELIVER FOR TECHNOLOGY PRODUCTS
Research & Strategy
Creative & Technology to Convert.
Execute & Optimize
Improve & Retain
AN EXPERIENCED DEVICE MARKETING AGENCY
DON’T JUST TAKE OUR WORD FOR IT
– Jeff Epstein, Health Tech Corridor
– Bob Brooks, Bearware
– Roy Bielewicz, Mongoose Metrics
A microsite is a narrow focused way to attract and convert leads for SaaS companies.You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.But, your in need of expanding your SaaS Marketing […]
Today, Nina shares with us some things to avoid when you start putting together your marketing plan. It’s strategic planning month here at Insivia, which means we’ve been discussing lots of different strategies and things you should be doing when putting together your marketing plan for next year. Today, I want to talk about something […]
Customer support offers SaaS companies an incredible opportunity to improve their products and build professional relationships with their clientele. Here is how you can offer some of the best customer services to your clients and keep them happy.
SEO Ranking FactorsWhat criteria influence your search rank? Find out below.What are ranking factors?Google and other search engines have algorithms and systems that constantly scour the internet to determine where sites should rank.Often results are determined real-time when someone searches, but there are SEO ranking factors that search engines have already measured for your site […]
A cohort is a subset of customers/users grouped by common characteristics. In the business analytics context, cohorts are segmented by acquisition dates.
Ok, so let’s first define different types of graphics and images so we are all on the same page. I know, this may seem like a no brainer, but for software companies there are a number of different options.Software ScreenshotsThese are the hardcore real photos of your product interfaces. They are important for software buyers […]
Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and […]
Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.
Gone are the days of throwing up a paid Google ad, luring in prospects with a ‘free report’ (a poorly disguised/glorified sales letter), and then peppering that prospect contact list with email offers. Gone even are the days of filing a social media feed with generic quotes and content. Consumers are getting savvier by the minute and aren’t falling for the generic messages any longer. They expect better. They expect directed, personalized, unique messaging speaking directly to them and their needs.
SOFTWARE + TECHNOLOGY MARKETING E-BOOK