B2B Devices

Creating Microsites for Software Company Marketing

A microsite is a narrow focused way to attract and convert leads for SaaS companies.You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.But, your in need of expanding your SaaS Marketing […]

Avoid Vague Goals in Your Marketing Plan

Today, Nina shares with us some things to avoid when you start putting together your marketing plan. It’s strategic planning month here at Insivia, which means we’ve been discussing lots of different strategies and things you should be doing when putting together your marketing plan for next year. Today, I want to talk about something […]

How to Deliver Great Customer Service as a SaaS Product

Customer support offers SaaS companies an incredible opportunity to improve their products and build professional relationships with their clientele. Here is how you can offer some of the best customer services to your clients and keep them happy.

SEO Ranking Factors

SEO Ranking FactorsWhat criteria influence your search rank? Find out below.What are ranking factors?Google and other search engines have algorithms and systems that constantly scour the internet to determine where sites should rank.Often results are determined real-time when someone searches, but there are SEO ranking factors that search engines have already measured for your site […]

Cohort Analysis Interpretation and Usage for SaaS Retention

A cohort is a subset of customers/users grouped by common characteristics. In the business analytics context, cohorts are segmented by acquisition dates.

Why Your SaaS Brand Needs Authentic Imagery

Ok, so let’s first define different types of graphics and images so we are all on the same page. I know, this may seem like a no brainer, but for software companies there are a number of different options.Software ScreenshotsThese are the hardcore real photos of your product interfaces. They are important for software buyers […]

Driving ROI from Analytics

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and […]

13 Strategies to Boost SaaS User Retention and Renewals

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.

Five tips for overcoming cookie-cutter marketing

Gone are the days of throwing up a paid Google ad, luring in prospects with a ‘free report’ (a poorly disguised/glorified sales letter), and then peppering that prospect contact list with email offers. Gone even are the days of filing a social media feed with generic quotes and content. Consumers are getting savvier by the minute and aren’t falling for the generic messages any longer. They expect better. They expect directed, personalized, unique messaging speaking directly to them and their needs.

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Since 2002, we've worked with hundreds of organizations in over 20 states and 6 countries.

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Scale your B2B Device business with smart strategies and impactful marketing.

Smart devices are changing every industry from agriculture to office work.

B2B devices are at the forefront of concepts to innovate industries - needing a specialized approach to market and sell.

We know the challenges and opportunities for you to scale your device.

My target market is very specialized.

We need to help educate the market on the need and value of our device.

We are looking to sell multiple units at once.

We may need to build a partner program of implementers.

Our marketing and sales teams need to have specialized knowledge.

We don't have a consistent brand or convincing value propositions.

We are not sure how to utilize ads and seo - we're product people.

We actually don't have a lot of proof and just have a beta product.

Smarter marketing & sales.

Let us work closely with you on foundational strategy to ongoing marketing and sales execution to target specific buyers, entice & convince them, and then drive them from lead to deal.

We're all about technology and devices.

Since 2002, we've been helping product companies grow.

Our team has strategized to spin out new product models for targeted industries.

We've created targeted organic programs to drive search traffic.

We've helped create sales strategies and materials.

We've built partner programs for B2B devices.

We've build powerful brands and messaging that resonate with audiences.

We've built cool, modern eCommerce stores to sell individual devices.

Hear from great technology leaders.

David Lecko, Founder of Deal Machine

"They're just really talented and they have vast experience in many different domains."

"Our churn has moved from 15% down to 10%, which is the lowest it has ever been. For us, that's a savings of about $35,000 per month."

"Definitely work with Insivia ... because when we've made those based on their recommendations, it has paid off."

“Insivia took my rough concepts and goals, crafted them into a compelling vision, and then executed that into a fantastic solution.”

“Insivia applied new technology and techniques coupling them with old school values like hard work and meeting tight deadlines to create effective campaigns.”

“Insivia created an amazing site focused on generating quality leads for our sales team — and they delivered big time and on time.”