B2B Devices

How to Get More SaaS Leads

How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Mastering the art of increasing your sales leads can be a huge catalyst for growth.So, let’s dive deep into lead generation strategies so you can become an expert in…

SaaS Marketing

2018 - 2019 Report: Marketing in the SaaS Industry

For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.

SaaS Marketing

5 Ways SaaS Companies use HubSpot for Better Marketing

Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.

SaaS Retention

Who's in Charge of Retention?

Retention plays an important role in the success of any company. It’s key to assign the responsibility to someone.

SaaS Retention

User Retention: Don't Wait Until They're Gone

Churn is a silent killer of the modern-day SaaS business. So, to avoid the loss of customers, we’ve come up with a useful list of customer retention strategies to consider.

SaaS Retention

Customer Feedback: Why You Need It

Customer feedback is a powerful guide that provides you with critical insights, and acting on it will take your business to a whole new level. Read all about the ins and outs of this valuable tool.

Articles

How to Design a Great Knowledge Center for a Software Company Website

Knowledge centers aren’t new to the world of tech. Software companies use knowledge centers to streamline their customer services by providing valuable access to their resources. By the end of this article, you’ll be a pro in designing a great knowledge center for your software company website.Knowledge centers help customers find timely and ready-made solutions…

Articles

Top 10 Strategies for a SaaS Mobile Website

It’s only logical that your software company launches a mobile-friendly version of their website as research shows the majority of the traffic comes from mobile versions of a website. While creating a mobile SaaS website, use these top ten strategies, and you’re good to go.“Mobile is becoming not only the new digital hub, but also…

SaaS Websites

SaaS Website Design Consistency for Conversion

Our goal is to increase conversions into demos, trials, and purchases as well as downloads, webinars, and follows.Often a huge design mistake is not developing a consistent and predicatble experience that makes it significantly easier for visitors to traverse a site and know when to take actions.To get started, watch episode #8 of our SaaS…

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Scale your B2B Device business.

Smart devices are changing every industry from agriculture to office work.

B2B devices are at the forefront of concepts to innovate industries - needing a specialized approach to market and sell.

We know the challenges and opportunities for you to scale your device.

My target market is very specialized.

We need to help educate the market on the need and value of our device.

We are looking to sell multiple units at once.

We may need to build a partner program of implementers.

Our marketing and sales teams need to have specialized knowledge.

We don't have a consistent brand or convincing value propositions.

We are not sure how to utilize ads and seo - we're product people.

We actually don't have a lot of proof and just have a beta product.

Smarter marketing & sales.

Let us work closely with you on foundational strategy to ongoing marketing and sales execution to target specific buyers, entice & convince them, and then drive them from lead to deal.

We're all about technology and devices.

Since 2002, we've been helping product companies grow.

Our team has strategized to spin out new product models for targeted industries.

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We've created targeted organic programs to drive search traffic.

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We've helped create sales strategies and materials.

<img class="aligncenter size-full wp-image-31333" src="../../wp-content/uploads/2020/10/chart.png" alt="" width="45" height="40">

We've built partner programs for B2B devices.

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We've build powerful brands and messaging that resonate with audiences.

We've built cool, modern eCommerce stores to sell individual devices.

Hear from great technology leaders.

David Lecko, Founder of Deal Machine

"They're just really talented and they have vast experience in many different domains."

"Our churn has moved from 15% down to 10%, which is the lowest it has ever been. For us, that's a savings of about $35,000 per month."

"Definitely work with Insivia ... because when we've made those based on their recommendations, it has paid off."

“Insivia took my rough concepts and goals, crafted them into a compelling vision, and then executed that into a fantastic solution.”

“Insivia applied new technology and techniques coupling them with old school values like hard work and meeting tight deadlines to create effective campaigns.”

“Insivia created an amazing site focused on generating quality leads for our sales team — and they delivered big time and on time.”

How to Get More SaaS Leads

2018 - 2019 Report: Marketing in the SaaS Industry

5 Ways SaaS Companies use HubSpot for Better Marketing

Who's in Charge of Retention?

User Retention: Don't Wait Until They're Gone

Customer Feedback: Why You Need It

How to Design a Great Knowledge Center for a Software Company Website

Top 10 Strategies for a SaaS Mobile Website

SaaS Website Design Consistency for Conversion

7 Key Marketing Strategies for Technology Companies

Check out our article on marketing for technology companies that explores how to scale your SaaS or Software company with marketing.