Questioning whether or not you should offer gift cards? DO IT, even if you are a small business owner! Last year, businesses sold 23 billions worth of gift cards in United States alone. How much did your business sell?
Analytics and optimizing conversion should be a top priority for organizations but since it is something that often times seems so overwhelming or difficult to understand, it’s easy to put it on the back burner never to be looked at again. For those who do try to measure analytics from time to time, without knowing [...]