Today Patrick talks about the beginning of SEO and what you need to do to get started on the right foot.

Video Transcription

We’re talking about SEO this month and I figured maybe what we should do is talk about the first things to do when you decide you are going to start an SEO campaign. The first thing you really want to do is define your goals. What is it about your business or your website that you really want to perform better or get more value out of. The next one is to define your Key Performance Indicators or your KPIs. After you’ve decided what our goals are and what you want to measure those goals against you can start diving into the site meta information stuff like your title tags your description tags your keywords and so on. You know after you’ve got that baseline started revisit your content strategy and think about what your pages are saying, think about the keywords you are using on the page. If it makes sense to both the user who you are writing for and to a search engine like Google to see what the page is about and help index your page for certain keywords and specific content. Beyond that after you have you’ve got the sites architecture set up start thinking about how you are going to run reports every month or every quarter.  This is so you can really track and see is what I’m doing working and how might I want to change it up in the future.

Still need help with your SEO? Join us for our Search Optimization Redefined seminar on July 8th, 2015.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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