The First Things to Do When Starting Your SEO Campaign

March 11, 2013

Today Patrick talks about the beginning of SEO and what you need to do to get started on the right foot.

Video Transcription

We’re talking about SEO this month and I figured maybe what we should do is talk about the first things to do when you decide you are going to start an SEO campaign. The first thing you really want to do is define your goals. What is it about your business or your website that you really want to perform better or get more value out of. The next one is to define your Key Performance Indicators or your KPIs. After you’ve decided what our goals are and what you want to measure those goals against you can start diving into the site meta information stuff like your title tags your description tags your keywords and so on. You know after you’ve got that baseline started revisit your content strategy and think about what your pages are saying, think about the keywords you are using on the page. If it makes sense to both the user who you are writing for and to a search engine like Google to see what the page is about and help index your page for certain keywords and specific content. Beyond that after you have you’ve got the sites architecture set up start thinking about how you are going to run reports every month or every quarter. This is so you can really track and see is what I’m doing working and how might I want to change it up in the future.

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