Using social media is second nature to most of us these days. If you use the formula of monitoring, analyzing, engaging, reporting and collaborating you will get a better return on your social media investment.
Are you following these steps to achieve a better social media ROI?
Originally posted at Marketing Profs—Social Media Lifecycle click below to see infographic up close.
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Analytics and optimizing conversion should be a top priority for organizations but since it is something that often times seems so overwhelming or difficult to understand, it’s easy to put it on the back burner never to be looked at again. For those who do try to measure analytics from time to time, without knowing [...]