Content Marketing is a term that encompasses all marketing formats that involve the creating and sharing of informative content. The main goal of Content Marketing is to convert prospects into customers and customers into repeat buyers. So what makes up Content Marketing?
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A marketing plan is essential to the success of your business. New technologies emerge every day and digital marketing strategies adapt to try and keep up with the different ways customers shop. Change can happen at any time and the more you plan ahead the better equipped you’ll be.