With digital media changing the marketing and advertising landscape over the past several years, many businesses have been forced to re-think their strategies to find the best channels to connect with the right customer. The infographic below not only highlights the evolution of these channels and the effect they can have on your audience, but also what your marketing dollar can buy in this digital age.
Click the image below to view the full infographic. Originally published by Edo.
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A marketing plan is essential to the success of your business. New technologies emerge every day and digital marketing strategies adapt to try and keep up with the different ways customers shop. Change can happen at any time and the more you plan ahead the better equipped you’ll be.